4Music and Channel 4 Broadcast Live Coverage
Nick Grimshaw and Lauren Laverne will present the Barclaycard Mercury Prize Awards coverage across 4Music and Channel 4
4Music and Channel 4 will both broadcast live coverage of the Barclaycard Mercury Music Prize winner announcement on Thursday 1st November. Presented by Nick Grimshaw and Lauren Laverne, 4Music will air coverage of the event from 9.45pm with Channel 4 broadcasting a live, five minute simulcast at 10pm when the winner will be revealed.
Dave Young, Programming Director at Box TV said: “We're tremulously excited to be bringing the Barclaycard Mercury Music Awards to 4Music for the first time this year. It's one of the key dates in the UK music event calendar and every one of the nominees - both established acts and breaking new talent - has the power to send shivers down your spine. This is music at its rawest, and as such we're also really proud to be following the recent success of the iTunes Festival Live on 4Music by delivering the Mercurys live to TV too - unedited and as it happens. No-one else lives and loves music on TV in the way we do.”
Dominic Bird, Head of Formats at Channel 4 said: “I’m extremely proud to welcome The Barclaycard Mercury Music Prize to its new home on Channel 4 and 4Music. Music continues to be a priority for Channel 4 and our three year deal to broadcast the nation’s most prestigious music prize plays a key part in reinforcing our commitment to the genre. I look forward to seeing who the Mercury panel choose as this year’s overall winner during the simulcast announcement live on both Channel 4 and 4Music.”
The Barclaycard Mercury Prize Awards will air on live on 4Music on Thursday 1st November 2012 at 9.45pm. A simulcast of the award announcement will also TX on Channel 4 at 10pm.
A further show featuring all 12 performances from the awards will also TX on Channel 4 on Friday 2nd November.