Exclusive Robbie Williams Show
Bauer Radio has announced it will broadcast an exclusive show with one of the UK’s biggest artists, Robbie Williams. The popular British star will take part in a pre-recorded show to be broadcast across Bauer Radio’s Passion and Place portfolios on Sunday November 4th 2012. ‘Robbie Williams - A Musicology’, will be structured in two parts and will be split into musicology and a play along quiz. In the first hour, Robbie will reveal some of his career defining moments whilst playing a selection of his solo hits and Take That classics.
With a reputation for hosting pop quizzes at his own parties, Robbie will take the role of quizmaster in the second hour of the show and invite fans to play along. The quiz will be made up of different rounds of questions on subjects such as music, film and Robbie himself. There will also be an online “quiz sheet” available for listeners to access prior to the show, making the quiz a truly interactive experience and Robbie will reveal the answers at the end of the show.
The broadcast will be supported by the use of a #RobbiesPopQuiz hashtag in addition to Facebook activity and promotion pushing to the station sites and live players.
The show will be broadcast from 10am till 12pm across Scottish Place stations and Q, whereas listeners of English Place stations will be able to tune in to the show between 11am and 1pm. The show will air on 21 stations across the UK which have a combined weekly reach of 5.6 million listeners.
Ric Blaxill, Music & Content Director at Bauer Radio, commented: “Robbie Williams is one of the UK’s most loved artists, with over 60 million worldwide record sales, and we are delighted to be able to bring Robbie closer to our listeners across the UK with such a fun and engaging radio show. We are really proud of our ability to connect with our audiences across the UK and the play along quiz offers our listeners a one-off opportunity to test their knowledge against pop music’s ultimate quizmaster!”
Phil Witts, Head of Regional Radio at Island Records Group, commented: “Bauer have always been strong supporters of Robbie throughout the years, so we are delighted to be able to build on that relationship to create something unique for all their listeners. This is a fantastic opportunity for fans to interact with Robbie, making ‘Robbie Williams - A Musicology’ an unmissable show.”
The Bauer Radio web team has created a custom page for each station, which will have show information and a downloadable quiz sheet. Social media activity will include various tweets with the use of a #RobbiesPopQuiz hashtag in addition to scheduled posts to multiple Facebook accounts.
The show has been produced by James Robinson, Alex James and Stuart Morgan.
Ric Blaxill orchestrated the deal on behalf of Bauer Radio.
Robbie Williams’ new single, Candy, is out now (28 October release) and his new album, Take The Crown is coming out 5th November 2012.