Highest 80’s Gig In The Sky
Magic 105.4 is partnering with British Airways to promote the ‘Highest 80s Gig in the Sky’ flight in aid of Red Nose Day (March 15). Bananarama, Tony Hadley (Spandau Ballet), Kim Wilde and Go West will perform at the gig on Sunday 10 March departing from Heathrow Terminal 5.
The Bauer Media-owned radio station is working with the airline to create awareness of the campaign, and raise money for Flying Start – British Airways’ charity partnership with Comic Relief. This includes ticket give-aways on air, as well as online presence on the Magic 105.4 website and editorial mentions during Magic Breakfast with Neil Fox and Verity Geere (Weekdays 5.30am-9am) and Kim Wilde’s Secret Songs (Sundays 10am-2pm) . Listeners can also engage with the campaign by offering their 80s playlists using Spotify.
Magic 105.4 on-air competitions will be running to win tickets through a ‘text-to-win’ competition; texts are charged at £5 with all profit donated to Comic Relief. Terms and conditions and information on free entry can be found at magic.co.uk.
The eighties concert harks back to 1988 when Comic Relief was born. In keeping with the theme British Airways crew will wear original uniforms from the era, and serve food from the airline’s 80s menus to a soundtrack of classic hits. The event also hopes to set a new Guinness World Record for the highest music performance, with the 767 aircraft flying up to 43,000ft.
Karen Stacey, Broadcast Sales Director at Bauer Media, said: “We are thrilled to be partnering with British Airways on this unique event, especially as it’s for a great cause such as Comic Relief. It demonstrates perfectly how Magic 105.4 and Bauer’s other radio stations across the Place Portfolio can enable brands to reach their desired audience through high levels of engagement with listeners.”
Emma Chatfield, British Airways campaign manager, said: “We were looking for a media partner that would share our passion for this one-off event, and Magic 105.4 embraced it from the start. Through their popular shows, we will be able to produce engaging content and encourage listeners to text to win a place on board. Fundraising is a crucial part of this campaign, to support our Flying Start partnership with Comic Relief.”
In 2010, British Airways set a new Guinness World Record for the ‘Highest Comedy Gig in the Sky’ with Dara O’Brien, Jack Whitehall and Jon Richardson. Through its Flying Start partnership, British Airways has raised over £4 million for Comic Relief, to help transform the lives of vulnerable and disadvantaged children in the UK and the poorest countries around the world.
Tony Hadley has recorded a teaser video for the event, which can be viewed at; http://www.magic.co.uk/win/win-british-airways-gig-in-the-sky/
The public are encouraged to join the debate by tweeting #BAgiginthesky to @British_Airways