Latest ABC Figures

14/02/2013

Latest ABC Figures

Today’s ABC circulation figures see Bauer Media reinforce its commitment to delivering world class editorial products. Bauer’s consumer magazine brands have delivered a solid performance in a challenging market and the company continues to focus on developing multi-platform engagement solutions.Over the past six months Bauer Media has developed a number of quality brand extensions designed to offer the consumer a more interactive and meaningful experience, these include
the launch of the ground-breaking Grazia iPad edition, Empire’s bespoke 3D Hobbit covers and digital innovations such as the ‘heat extra’ weekly augmented reality App.

Paul Keenan, Chief Executive, Bauer Media, commented:

“Bauer Media is about brands with outstanding and consistent core products at their heart and the ability to connect with audiences on multiple platforms whenever, wherever and however they want it.

ABC figures only tell part of the story of a brand’s reach and influence. As Bauer Media we already connect with over nineteen million UK adults through our 60 influential media brands. Our ambition is that by the end of the first quarter we will have grown that further by increasing our relevancy everywhere that matters – across print, digital, mobile, social and events.

Continued development and investment in new platforms enables us to extend our brands; deepen contact with existing, loyal readers, reach new audiences and provide compelling new commercial opportunities.

We remain committed to delivering quality editorial products which delight and surprise our readers of which the Empire Hobbit 3D issue is a great example, as well as reaching new audiences through innovative digital launches such as the Grazia iPad edition.”

CELEBRITY WEEKLIES

Closer (w) – 396,014

Nicky Holt, publisher of Closer, commented:
“Closer continues to outperform the market, driven by our aim to deliver consumers the most current women’s weekly combining news, real-life and lifestyle content. Thanks to sustained investment and high quality editorial content we remain the highest selling standalone title in the celebrity weekly category and one of the top ten selling magazines in the UK market.”

heat (w) – 261,715

Nicky Holt, publisher of heat, commented:
“heat has performed in line with the market again this period. Our continued investment in the product alongside innovative digital activity has seen the heat brand grow to 4.8m brand interactions across its multiple platforms, up from 3m a year ago. heat is advantaged by having great entertainment content and unique access to talent that we can deliver across all of our platforms. With record audience figures for heat radio and heatworld.com and an ever-expanding social presence, we remain the only magazine media brand connecting with consumers across print, online, radio, mobile and TV. We have huge ambition for heat and intend to reach at least 1 million people on each platform”

WOMEN'S LIFESTYLE

Grazia (w) – 186,493

Abby Carvosso, managing director, Lifestyle, Bauer Magazines, commented:
“Grazia continues to outperform the weekly and glossy markets, reaching significant numbers of upscale and influential women by delivering the ‘Who What Wear’ every week.

The last six months Grazia has deepened its engagement with its premium audience across multiple platforms with Grazia Daily increasing its reach by 47 % yoy, alongside the launches of our innovative iPad edition that allows readers to shop straight from the page, and our media partnership with the Fashtag You Tube channel.”

Yours (f) – 272,040

Abby Carvosso, managing director, Lifestyle, Bauer Magazines, commented:
“Yours magazine continues to perform well due to its genuine understanding of, and deep connection with, its consumers. Our market-leading print product sits at the heart of a growing Yours brand, serving 50+ women in the UK through print spin-offs such as Yours Puzzles, the Yours Live events and a growing social network.”

FILM

Empire (m) – 167,748
“Empire is the world’s biggest and most influential movie magazine, delivering consistent growth year-on-year and continuing to outsell Total Film by two to one. Our highly successful December 2012 Hobbit issue included five bespoke 3D covers, shot by Peter Jackson and given exclusively to Empire, delivering an outstanding publishing event and illustrating the forward thinking innovation this brand continues to achieve, attracting upscale consumers and mainstream advertisers. The Empire brand continues to engage with its audience through high quality brand extensions in digital like the award winning podcast and web growth.  The monthly Empire brand now reaches 3.6m, seeing over a 60% yoy increase.”

MUSIC MARKET

Kerrang! (w) – 38,556
MOJO (m) – 83,676
Q (m) – 61,485

Rimi Atwal, publishing director, Kerrang!, Mojo and Q, commented:
“Bauer’s influential music brands continue to perform well with MOJO remaining the biggest title in the music market, attracting a highly loyal audience of upscale music connoisseurs. As it celebrates its 20th birthday this year, MOJO continues to be an influential music brand that delivers great issues, celebrating a diverse range of artists from The Jam to Johnny Marr.”

“The Kerrang! brand continues to attract a growing audience of passionate, young, brand savvy consumers across its radio, TV, online and social media platforms. It remains one of the few brands that genuinely offers advertisers a route to a lucrative young audience.”

“Q remains the voice of mainstream music as the magazine refocuses its editorial proposition under editor Andrew Harrison. With the recent launch of Q on iPad, Q continues to be an influential music brand across multiple platforms including Q radio and the annual Q Awards.”

MOTORING

Car (m) – 54,486

Niall Clarkson, Managing Director, Bauer Motoring said:
“Within the mainstream motoring market, Car has delivered the stand-out performance, with a period-on-period increase.  Car marked its golden anniversary in 2012, publishing its biggest ever issue.  The recent launch of a fully-interactive iPad edition affirms our commitment to deliver a quality experience to our highly affluent and influential audience.”


MOTORCYCLING

MCN (w) - 94,941

Paul Sloggett, Managing Director, Bauer Motorcycling said:
“Bauer continues to lead the motorcycling market.  Bauer’s flagship weekly magazine, MCN, sells over 94,000 copies per week and has now diversified into a profitable digital business, successfully trading in retail, classifieds and insurance, reaching an audience of over one million committed motorcyclists.”