Research

Bauer Media connects and engages 19 million consumers every week with the most influential brands in the UK. The value of our indepth understanding of these audiences is reflected in our unrivalled research initiatives.

Bauer Media is in a unique position to be able to deliver groundbreaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.

For more information contact Andrew Neale:
Phone: 020 7520 6448
Email: andrew.neale@bauermedia.co.uk

  • Anatomy of Influence

    Anatomy of Influence

    A unique new study exploring & measuring what make Bauer Media magazine brands influential whichever platform content is delivered on and the sphere of Bauer Media magazine brands influence in driving consumer action/behavioural change.

  • Heat Makes You Happy

    Heat Makes You Happy

    We already knew that heat makes people happy (it makes US happy, after all), but we wanted to know more about what that could mean for our brand. So we got some real life neuroscientists, Neuro-Insight, to investigate for us.

    Visit Heat Makes You Happy

  • Value of Talk

    Value of Talk

    This research identifies five distinct roles in female conversation. Conducted independently by specialist research company, Clear it looks at who, what, when, where and how women talk, to gain greater understanding of how advertisers can join and influence the conversation. The research shows that defining what kind of friend to be, choosing the right group of friends to join and the ability to satisfy their conversational needs will influence talk and consumer choice.

  • The Inside Panel

    The Inside Panel

    The Inside is our exclusive panel of 15,000 Bauer Media consumers aged 16+ recruited from across our portfolio of brands including FHM, heat,  Kerrang!, Kiss, Magic, Empire and Grazia. We research key categories to bring you in-depth insight throughout the year.

  • 4D Men

    4D Men

    Bauer Media’s London Lifestyle Insight team has created a unique year-long research study “4D Men” which was designed to throw new light on men’s motivations, needs and pressures today.  The study gathers insight through focus groups, online blogs, video diaries and Bauer Media’s ongoing men’s brand tracking study. Several recurring themes arose which were then examined further with leading academics in the areas of evolutionary psychology, sociology and media studies to provide a clearer picture of the social context and pressures on young men in the UK today.

    Download here

  • Kiss Confidential

    Kiss Confidential

    Kiss Confidential is about targeting planners, buyers and anyone else industry- side who has an interest in Kiss and its audience, we plan to use this website to share news and insight about the brand, but also to cast an eye over the broader world of music, style, technology, entertainment and all of the other diverse topics that excite our audience.

    Visit Kiss Confidential