Research

The Inside is our exclusive panel of 15,000 Bauer Media consumers aged 16+ recruited from across our portfolio of brands including FHM, Heat, More, Kerrang!, Kiss, Magic, Empire and Grazia. We research key categories to bring you in-depth insight throughout the year. The first of our key category deep-dives this year is on motoring.

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Project Phoenix is Bauer’s proprietary insight piece looking at the latest trends affecting music consumption in the UK. This is the 4th wave of the project and this time round we’ve looked at how an individual’s musical journey is influenced by friends, media platforms and brands. Music, like never before, is everywhere and this has led musical journeys to be more complex than ever. To uncover the influences behind musical journeys we used a combination of qualitative and quantitative research techniques and finished the project by hosting a roundtable debate featuring our own music magazine editors and industry experts.

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The 4Ps research project was undertaken to understand our audiences more deeply.  The measurements we have chosen are rooted in the values of the listener and the relevant ways in which they connect with their radio stations with regards to Place, Participation, Programming and Personality.

Bauer Media’s London Lifestyle Insight team has created a unique year-long research study “4D Men” which was designed to throw new light on men’s motivations, needs and pressures today.  The study gathers insight through focus groups, online blogs, video diaries and Bauer Media’s ongoing men’s brand tracking study. Several recurring themes arose which were then examined further with leading academics in the areas of evolutionary psychology, sociology and media studies to provide a clearer picture of the social context and pressures on young men in the UK today.

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Kiss Confidential is about targeting planners, buyers and anyone else industry- side who has an interest in Kiss and its audience, we plan to use this website to share news and insight about the brand, but also to cast an eye over the broader world of music, style, technology, entertainment and all of the other diverse topics that excite our audience.

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Developing understanding around how online affects our mood, behaviour and ultimately our responsiveness to ads, highlighting that online advertising also has a powerful branding effect.

Celebrity 2010 is a unique research study into the culture of celebrity and how it may evolve in the future. We unpick the multi-faceted nature of celebrity & explode current definitions to show how it is still an incredibly powerful and positive influence. The research demonstrates heat’s influence as a cultural force, how heat has affected & tapped into the evolving nature of celebrity and how this is changing further. The project involved: interviewing a variety of academics working in disciplines that reflect society and the culture of celebrity including an evolutionary psychologist & socio-linguistic professor, consumer interviews with intelligent and involved celebrity readers; and culminated in an 8 minute mini-documentary summarising the findings “Celebrity 2010: The Evolution of a Cultural Force”.

Engagement Squared - The “Bauer Effect” - Post stage research for distinct, creative-led, multi-platform campaigns on Bauer Media, where Bauer brands are a core part of overall campaign/brand activity. This research is carried out by Harris Interactive.

Research demonstrating the effectiveness of magazine advertorials, which gives guidelines to help advertisers produce great creative work.