TV Advertising - Box Television
Box Television is the Bauer Media/Channel 4 joint venture which broadcasts seven music television channels in the UK - 4Music, The Box, Kerrang, Kiss, Magic, Q and Smash Hits.
"4Music is the number one music television channel in the UK"
"The Box Television portfolio of channels commands 40% of the total music television market"
The channels have a combined monthly reach of 15.9 million viewers, 5.8 million of which are aged 16-34. That's over 40% of 16-34's with multichannel television every month.
4Music is available on Freeview, Sky and Virgin in 17m households. All of the remaining channel brands are available on Sky and Virgin in 9.6m households.
Spot airtime for Box Television is sold through Sky Media with Sponsorship and Promotion sold through Bauer Media's advertising team.
Source: BARB/TNS, MCH Homes, Sept - Dec 2008, Whole Day
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