About us

Cash for Kids

Let us tell you about Cash for Kids, Bauer Radio’s network of local charities.

Cash for Kids is Bauer Radio’s network of local charities, which operate across 22 areas around the UK. Our mission is to respond to the needs of children in our communities, and we aspire to enable all children to live life to the full and achieve their individual potential.

Each Cash for Kids charity was established to channel the caring of the local community into the welfare of their own youngsters. We use the power of our radio brands to deliver initiatives for disabled, disadvantaged and vulnerable children aged 0 to 18 in our communities, to give them a better and brighter future.

Cash for Kids ensures that every penny raised locally stays locally, so our supporters can be certain that their support will directly benefit a local child with a minimum of 80p from every pound donated going to the children.

Last year, Cash for Kids raised more than £23 million supporting over 709,000 children across the UK.

Major Campaigns

Superhero Day

A day dedicated to helping local children, Cash for Kids Superhero Day runs on the majority of stations with a Cash for Kids charity, thereby putting the full weight of the Bauer Radio brands behind the campaign. All manner of Superhero themed local events contribute to the fundraising for the campaign, many often organised by generous listeners, and localised programming content puts the well-being of local children at the heart of a fun, engaging day of radio.

Cash for Kids Superhero Day 2017 collectively raised in excess of £710,000!

Mission Christmas

The Christmas campaign is the jewel in the Cash for Kids crown and concentrates on listeners donating a gift or cash for a local child who would otherwise go without at Christmas. Local Social Services and other agencies identify the children most at need, many of whom are in care homes and refuges. Although all children remain anonymous many letters of thanks are received post-Christmas from homes and Social Services. John Bishop and Ant & Dec are amongst the famous faces to offer their support to the appeal.

In 2017, thanks to the incredible generosity of our listeners, we distributed over £17.5 million in gifts and cash and helped 400,000 children in local communities across the UK.

For more information or to donate, visit us here