Originally the tone of voice for Magic's breakfast show credit suited their objectives before COVID19.
"Magic Breakfast with Bensons for Beds...Free delivery on selected beds and mattresses minimum spend applies"
IN RESPONSE TO COVID19
First things first, Bensons tone of voice changed for the breakfast show credits to suit the current situation.
#1: "The Experts in Sleep Wellness. When indoors sit next to a window. Sunlight will give a natural boost to your mood and energy levels. Find out more at magic.co.uk"
#2: "Regular physical activity is associated with more restorative sleep. Schedule exercise in the morning to kick start your body clock. Find our more at magic.co.uk"
The partnership between Magic & Bensons for Beds meant they now featured in three new activities to support its audience and community during lockdown:
#1: Shelf Isolation
A daily feature posted on Magic social, featuring an author going through their own bookcase suggesting books people should read durng this period. Also talking up the merits of reading.
#2: Magic Book Club's Bedtime Reading with Bensons for Beds
A social sleep tip around the merits of reading in bed, highlighting great reads as suggested by Magic Book Club. Linking in a chance to win the bedtime bundle at Magic's Book Club (in the form of an amazon voucher) to stop the logistics from getting to tricky. #3: Eloise's Lockdown Tips
Tips on how to stay healthy and well in mind, body and soul, with a focus on sleep. Filmed social tips once a week to provide Bensons with some co-branded content that they can share on their channels.