Being a new player in a highly competitive ever growing streaming market Disney+ needed to cut through to drive new and retain existing subscribers.
They needed to shift brand perceptions away from being a purely family targeted product and demonstrate that there is something for everyone.
The objectives were simple:
Bauer has become the home of Disney+.
Disney + has been fully integrated into the fabric of existing and newly created brands and shows across biggest national and local brands.
We have co-created a proven formula:
The always on + content drops and culturally relevant spikes + authentic talent endorsement = audience action and ROI.
CO-CREATING EDITORIAL AND INTEGRATED STORY ARCS
Working collaboratively with Disney+, we identify key moments across the content calendar to really elevate.
In August, TWD became available exclusively on D+ and knowing Jordan had an irrational fear of Zombies, we set out to cure this.
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