The Challenge
Carphone Warehouse challenged us to engage ABC1 16-44s over summer and launch their character ‘Mowbli’, whilst keeping mobile phones front and centre of everything the audience were doing.
The Insight
Carphone Warehouse wanted to align with music and summer cultural moments. KISS reaches 1.7M ABC1 16-44s every week and we offered assocation with credible music by partnering with KISS Ibiza activity.
The idea
KISS and Carphone Warehouse broadcast live from key events in Ibiza over the bank holiday weekend in August. Carphone Warehouse branding was interwoven into all event activity includingco-branded fans, beach balls and phone charger packs to event activations such as glitter station and photo booth. This enhanced the consumers’ experience of the event and kept Carphone Warehouse top of mind as the audience posted content with ther branding on their social media feeds.
Execution
