The campaign kicked off on Absolute Radio’s Dave Berry Breakfast Show, giving listeners a chance to win what they were ‘Nuts About’ this Christmas.
The partnership went a bit nuts and hosted a Virtual Office Christmas Party, making sure everyone got to attend at least one Christmas party in 2020. Listeners engaged via social media, with memes and KP Nuts branded games.
KP Nuts sponsored Magic 100% Christmas with Magic Radio playing non-stop festive tunes 24/7 until the big day.
The festive playlist was intertwined with KP reminders, ensuring listeners had KP front of mind during their festive food shops.
Grazia, Closer & heat persuaded their readers to go nuts for KP Nuts. A glossy editorial gifting guide was featured in Grazia and KP Nuts owned the TV guide section in both Closer and heat to make them the most popular accompaniment to great festive telly.
Bauer produced two imaginative airtime spots which broadcast across Bauer Radio’s portfolio, adding scale and demonstrating how vital KP Nuts are to Christmas celebrations.