In 2021 the used cars were in high demand, but for consumers, it was hard to know whether the vehicles were good quality…
Enter SPOTiCAR, the approved used-car business. The new brand brought together all pre-owned motors, from the industry’s biggest players Vauxhall, PSA and FCA. Their aim, to simplify the journey for private and business customers, bringing together all approved used vehicles in one place, to remove the pain from purchasing.
As a new launch, SPOTiCAR needed to get their name out there, to be seen as the go-to destination for buying a used car. Bauer’s Autoventure were just the people for the job.
This campaign showed great TOP OF FUNNEL IMPACT, meeting the following objectives:
- Get all approved used car intenders to see SPOTiCAR as the go-to destination for buying a vehicle.
- Ensure SPOTiCAR is perceived as a trusted brand for customers.