In a post-pandemic world people were looking for more from their wardrobes and the brands that they purchase from.
81% of consumers said trust is a deciding factor in their purchase journey.
Brand campaigns that evoke trust are therefore crucial for consumers and recommendations from influential figures like our editors are more important than ever
Fall back into fashion with Very.co.uk gave our audience guidance and advice at a time that industry experts have labelled as ‘fashions greatest reset’.
Across Grazia, Closer and heat, the campaign allowed Very and Bauer to show how to (re)invest in a fashion-forward wardrobe that is filled with new season trends and hero items that can be worn many ways.
The focus was branded content across Grazia, heat and Closer magazines, websites and social media channels.