Shining a light on the UK’s most valuable audiences
Earlier this year, Bauer Media UK announced the launch of its new product offering Bauer Illuminate – a data-led targeted advertising solution.
Marking the next step of its strategy to expand its digital capabilities and deliver audience-based opportunities, the data management platform provides advertisers access to valuable first-party data gathered from Bauer’s digital environments, including publishing and audio brands.
As first-party data becomes increasingly important to brands in the move away from third-party data, the offering is reflective of changing market dynamics.
Latest from Illuminate
Ahead of Black Friday and Christmas shopping season, Illuminate has identified key insights around Bauer users’ behaviours.
- 4 in 5 are price conscious (source: IPSOS Iris)
- 57% agree that even if they have a favourite brand, if another is on special offer, they will buy that (source: TGI)
- Black Friday comes at the peak of Christmas gift buying for Bauer users, with online increasingly becoming the channel of choice (source: Bauer Insiders panel)
Illuminate can reach these users at key moments with Offer Seekers and Gift Buyers audiences, through a direct or programmatic buy.
Features and Benefits
Trust & Privacy
Advertise in a high-quality, brand-safe context, where user data is protected and respected. Bauer Media UK is certified by the IAB UK Gold Standard and the Trustworthy Accountability Group.
Transparency & Accountability
With Illuminate, advertisers know who their ads reach, where they appear and what the outcomes are. Transparent reporting is provided throughout the campaign lifecycle.
Quality, Diverse Audiences at Scale
Bauer audiences, from a range of consumer lifestyle and interests across every impression, in real time. Detailed insights are available across all the Illuminate audiences.
Exclusive to Bauer
Illuminate gives you an exclusive gateway to diverse, engaged, and scalable audiences across influential and iconic Bauer brands including Grazia, Parkers, MCN, Mother & Baby, Empire, Magic Radio, Kiss and Absolute Radio.
Illuminate offers advertisers to 12 key audiences, designed around each stage of the purchase funnel; from awareness to interest, engagement, and intent.
To find out more about Illuminate, get in touch at firstname.lastname@example.org