Music, radio, podcasts and smart speaker listening have skyrocketed during this past year, and there’s a newfound, exciting audio trend coming to life.
If you’re not listening to podcasts, you’re streaming your favourite stations and music through your mobile. With people now spending as much time using Digital Audio as they spend on social channels each day*, it’s no surprise that this is an area where advertisers want to invest.
Octave offers advertisers access to unique, large scale, identifiable audiences in brand-safe, quality contexts across iconic audio brands.
We have combined the expertise of two major forces in UK Audio to deliver the best broadcast advertising. Octave delivers advertising across the wealth of Bauer and News UK station brands and podcasts with all the advantages of precise digital targeting.
Octave's Audience Forte is a selection of first-class audience groups sourced from Bauer Media and News UK's quality portfolio, including The Times, The Sun, Grazia and Parkers. For example Octave’s ‘Auto Intenders’ are listeners that have been reading car content across Parkers, The Times Driving or Mustard in the past 30 days. With Octave you can speak to these users when they are listening to one of our Radio stations via a digital device such as a mobile. This precise targeting delivers results 6 x more effectively than a generic demographic targeting**
At Octave, we believe that the smart use of clean, quality data creates long-term value for listeners whilst respecting their privacy. This, combined with brand safety and transparency, enables effective partnerships with advertisers.
Octave Audio is a company full of talented, dedicated and creative people. They are a new, ambitious and growing organisation with a passion that has helped form a powerful path in the audio world.
Source: Hootsuite & We Are Social (2021), “Digital 2021: The UK,” retrieved from https://datareportal.com/reports/digital-2021-united-kingdom
** The AA Case Study comparing Audio Conversion rates between a standard campaign using demographic data vs. a targeted campaign utilising the Octave Auto Intenders audience that is based on First Party Data.
To find out more, visit the Octave website.