BAUER MEDIA GROWS WEEKLY REACH TO 17.2 MILLION LISTENERS AND CONTINUES TO BEAT INDUSTRY AVERAGE WITH A HUGE 60% OF LISTENING DELIVERED VIA A DIGITAL DEVICE.
The KISS NETWORK continues to grow reach to 5.4 million listeners across KISS, KISSTORY and KISS FRESH. ‘KISS Breakfast with Rickie, Melvin and Charlie’, sponsored by Three, is the biggest commercial breakfast show in the UK for the third consecutive quarter with a reach of 2 million. KISSTORY, playing the best in old skool and anthems, is the #1 commercial all-digital station with a record reach of 1.7 million listeners.
The MAGIC NETWORK, including sister stations MELLOW MAGIC, MAGIC CHILLED and MAGIC SOUL, reaches 3.6million listeners every week. Both MAGIC SOUL and MELLOW MAGIC enjoying record reaches this quarter reaching 518k and 244k listeners consecutively. The MAGIC main station will be welcoming Ronan Keating as its new breakfast show host from the beginning of September. Stay tuned…!
The ABSOLUTE RADIO NETWORK, including the decades stations, grows to 4.3million listeners. ABSOLUTE 80s takes the crown as the #2 commercial digital station with a reach of 1.5million. The ABSOLUTE RADIO team will build on their 33.1m listening hours when Dave Berry joins the team hosting the Home Time show later this year.
PLANET ROCK, which recently launched a print version of the brand, remains the #3 biggest all-digital commercial station with 1.1 million listeners tuning in weekly. Bauer Media is celebrating the top three digital only commercial stations.
The BAUER CITY NETWORK reaches 6.7million listeners in major towns and cities across the UK every week. 13 key stations including Manchester’s KEY 103, Northern Ireland’s Downtown Country and COOL FM, GEM 106 in Nottingham and Derby, and Newcastle’s METRO RADIO have all seen significant growth in the last year.
Source: RAJAR / Ipsos - MORI / RSMB, period Q2 2017, all stations and groups results are reported on their specified reporting period and TSA.