Bauer Media has expanded its Hits Radio brand with another new national radio station – Country Hits Radio. Our latest addition to the family sits alongside newly launched Hits Radio and Greatest Hits Radio and provides commercial partners with an exciting new opportunity to reach a clearly defined and valuable audience. Country Hits Radio is set to celebrate an exciting and growing country music scene, playing the very best pop country music, and the artists that are bringing the UK’s fastest growing music genre into the mainstream.
The UK contemporary country music scene is growing rapidly with album sales topping 1.9M in 2017; singles sales up by over 31% in the last six years; and a burgeoning live gig & festival scene. With a reported 8.7 million fans now listening to country music in the UK this is a huge and as yet untapped national opportunity for both listeners & advertisers.
With a playlist spanning Keith Urban, Thomas Rhett, Maren Morris, Florida Georgia Line, Dan + Shay and Carrie Underwood, Country Hits Radio will appeal to modern country music-lovers aged 25-44.