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Commercial Content Writer (Temporary 12 month contract)

Department:
Commercial
Brand:
CloserEmpireMother & Baby
Location:
Peterborough
Status:
Contract

The Commercial Content Writer is responsible for ensuring that Bauer’s portfolio of sites generates the maximum possible affiliate revenue from its partners. You’ll be creating content and continually optimising articles designed to deliver direct revenue, maximising the audience and the conversion to a sale.

Reporting into the Commercial Content Editor and working closely with the Audience Development team, you will create and execute plans for affiliate-led content on several of Bauer’s brands, beginning with Heatworld, Closer, Empire, Mother and Baby, and What’s the Best, then extending beyond these to other titles as our affiliate marketing develops.

Responsibilities/Skills

Responsibilities
● Create and optimise content designed to deliver affiliate revenue
● Help grow revenue and affiliate activity across Bauer’s portfolio of sites
● Research and source new affiliate opportunities on Bauer brands and beyond
● Work to agreed key performance targets
● Deliver weekly progress and activity reports for all affiliate content
● Stay up to date with the latest affiliate marketing trends
● Collaborate with the editorial teams to create additional affiliate marketing content
● Continually optimise existing content to maximise traffic and affiliate click-through
● Support meeting the ROI and sales targets through affiliate channels and partnerships
Key skills/experience
● Strong written and verbal communication skills – including content creation and optimisation
● A keen interest in content creation and the wider digital industry
● An understanding of SEO
● Good working knowledge of major analytics programmes like Google Analytics
● Strong people skills
● Desirable - a working knowledge of affiliate marketing and online partnerships/trends
● Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

 

How to apply

How to apply:

Send your CV and covering letter, along with examples of your work, to: questions@whatsthebest.co.uk

Closing date: 30 June, 2019

 

Closing Date for applications is Tuesday 25 June 2019