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Digital Marketing Executive

Department:
Marketing
Brand:
Location:
Peterborough
Status:
Contract

The Digital Marketing Executive will be responsible for delivering the ASO plans for the UK ePublishing business.

Key Responsibilities

Increasing visibility and installs 

The ultimate measure of success will be app store rankings and organic downloads. We need a quick-thinking, agile and innovative individual to spot opportunities.

 Research 

Keyword and competitor research will be essential in order to be successful. Using AppTweak to monitor keyword rankings will be a major part of this role. 

Optimisation 

All improvements to ASO must follow a test and learn framework created and owned by you. 

Copywriting 

You must be able to write great copy for mobile users. 

Performance measurement 

ASO performance will be measured by the amount of organic reach and downloads achieved. You’ll also be expected to be hands-on with Google Analytics, Braze and Adjust. 

KPIs 

Performance will be judged on KPIs surrounding:

  • App install numbers and rates – period-on-period and year-on-year
  • Effective conversion optimisation rates

Other responsibilities

The Digital Marketing Executive for ePublishing will be expected to:

  • Work with internal stakeholders to ensure that any issues and problems relating to all channels are resolved in an accurate and timely fashion
  • Work closely with Bauer Media’s International Digital Solutions team in Hamburg to deliver tactical app functionality updates
  • The management of iTunes Connect & the Google Dev Console for marketing and reporting purposes
  • Communicate with your peers on a regular basis to ensure that all collaborations are managed effectively

Responsibilities/Skills

Required: 

  • Experience in an ASO or digital marketing
  • Proficiency in use of research tools
  • Proven experience of delivering a positive impact on ASO
  • Good knowledge of CRO
  • An interest in reporting, attribution and analytics
  • The ability to write great copy for mobile users
  • Strong organisation and prioritisation skills: you’ll be working across >50 brands, identifying those that can deliver the greatest ROI will be a key attribute 

Preferred: 

  • Experience working within iTunes Connect and the Google Play Dev Console
  • Basic HTML / CSS coding skills
  • Experience working with front end developers (app or web)

How to apply

To apply, please send a CV to Jim Foster by email: jim.foster@bauermedia.co.uk

Closing Date for applications is Friday 31 May 2019