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Marketing & Events Manager, Scala Radio & Jazz FM

Department:
Marketing
Brand:
Jazz FMScala Radio
Location:
London & South East
Status:
Permanent

Main Duties and Responsibilities

  • Main marketing contact for the brands and an exceptional brand guardian, ensuring brand values are reflected in all activity.
  • Pro-active creation and delivery of commercial and marketing partnerships, plus post campaign analysis documents for all marketing led activity.
  • Lead brand events, working closely with the Commercial Events Team where required.
  • Organising talent photoshoots.
  • Reporting on performance of brand’s KPIs and understanding the brand audience through detailed research.
  • Managing internal cross promotion by identifying in-house opportunities to further promote the brands.
  • Creation and delivery of paid for social advertising.
  • Delivery of through the line marketing campaigns from ATL to digital.
  • Liaise with on-air and online teams to ensure promotions are effectively communicated – attending weekly programming meetings and highlight PR opportunities.
  • Work alongside Website Editor and Audio/Visual Producer to ensure that content is in line with brand strategy.
  • Working with Heads of Marketing to manage digital, media and design agencies.
  • Briefing and managing digital ad campaigns to coincide with station led marketing campaigns.
  • Budget management and reporting.
  • Be available on an ad-hoc basis to work on projects, initiatives and events outside of normal working hours

Responsibilities/Skills

Skills and Competencies:

  • Outstanding project management skills.
  • Ability to develop and deliver a brand marketing strategy.
  • Excellent communicator and project leader.
  • Experience of delivering successful marketing campaigns across traditional and digital media.
  • Experience of leading and working at consumer events.
  • Excellent social media experience.
  • Understanding of key reporting and analysis tools e.g. Google Analytics, Facebook & Twitter ads manager.
  • An understanding of the technical principles of search and how to build content around search.
  • Ability to influence a wide range of stake holders and manage a project team.
  • Experience of line managing.
  • Ability to adapt quickly and work with a varying budgets.
  • Passionate about radio and music, preferably classical and/ or jazz music.
  • Commercial focus/balanced with a desire to produce great content.
  • Experience of working closely with agencies.

Qualifications and knowledge:

  • Graduate calibre
  • At least 5 years marketing experience with a focus on ATL marketing, events, digital and relationship building experience essential.

 Bauer Media’s values are representative of our commitments and are what makes Bauer a great place to do great work:

 Creativity: We create unique, high quality content that delights our audiences.

Ambition: We think big and bold, pushing boundaries and embracing change.

Passion: We approach every day with curiosity, commitment and a lively positive mindset.

Teamwork: We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.

Trust: We are open, respectful and honest.

Inclusivity: We encourage different points of view and perspectives and value all contributions.

Responsibility: We make measured and thoughtful decisions that support the business vision.

How to apply

To apply, please send your CV and covering letter to marketing@absoluteradio.co.uk   

Closing Date for applications is Friday 19th July 2019.

Closing Date for applications is Friday 19 July 2019