Case studies

BIG NIGHT IN

The challenge

Talk Talk TV challenged us to help with two business objectives- educating their target audience on what the brand has to offer and to change perceptions of TalkTalk TV and its affordability. 

The Insight

Insight from our panel showed that audiences across our brands feel increasingly time poor and want to make the most of their options. That combined with the choice of hundreds of TV channels and programmes available leads to the inescapable truth: reccomendation is more powerful than it has ever been.

The Idea

Through multi-channel content spread across our influential brands we built product awareness of Talk Talk's TV offering by recommending key shows throughout the campaign period, getting people excited about the range of Talk Talk TV's offers using a data-led branded content strategy.

Execution

Results

1.8M Video Views

60% Improved brand perception