We needed to get the message across to uncompromising modern-day mums that Fruit-tella's 30% less sugar variants are still full of natural fruit flavours while building on their 'Lovely Little Wins' creative messaging.
Family time is incredibly important to our audience. Those unmissable moments - funny anecdotes on the drive back from school, learning to tie the shoelace, visits to the zoo - are big parenting wins. However, like most parents, they wish they had more time to spend with their family (94% of our audience wish they could spend more time with their kids).
Across our chosen brands, our audience were encouraged to send in their stories, photos and videos that would live on a shared, dedicated Fruit-tella creative page.
The content formed the 'Lovely Little Wall Of Wins'. Each submission was entered for the chance to win amazing family days out, to create more 'lovely little wins' with family and friends, all thanks to Fruit-tella.