Case studies

THE POWER OF TRUSTED RECOMMENDATION

The challenge

The aim was  generate awareness of Sky’s expert movie credentials, increase a sense of warmth for the brand and ultimately get people to subscribe to the Sky Cinema.

The Insight

Consumers are bamboozled by entertainment choices and the need for filtered and curated recommendations from a trusted source is stronger now than it has ever been.

The Idea

Utilising our top-tier presenters, Sky Cinema talent (Alex Zane) and the movie experts behind the Empire Podcast, we not only showcased the breadth of titles available on Sky Cinema, but also recommended the must-see films, providing a genuinely useful clutter-busting guide for our audience.

Execution

Results

50% felt the campaign gave them a more positive opinion of Sky Cinema

9% increase in non-subscribers planning to get Sky Cinema