The Challenge

The client had 3 clear objectives:

To educate and generate awareness of their new foundation, improve brand awareness and credibility amongst 25-45 females and to encourage trial.

The Insight

The Grazia audience are beauty obsessed. ‘How to’ tutorials and content from real women are the top ranking content pieces on GraziaDaily.co.uk.

The idea

A digital only content series with a mix of real women and Grazia editorial showing how the new No7 foundation works for different skin tones.

Execution

Results

27% of those exposed to the campaign went to the Boots No7 website

18% went on to purchase the product

23% of respondents said that No7 was a ‘brand for me’