The client had 3 clear objectives:
To educate and generate awareness of their new foundation, improve brand awareness and credibility amongst 25-45 females and to encourage trial.
The Grazia audience are beauty obsessed. ‘How to’ tutorials and content from real women are the top ranking content pieces on GraziaDaily.co.uk.
A digital only content series with a mix of real women and Grazia editorial showing how the new No7 foundation works for different skin tones.