Insight

BAUER INSIDERS

Bauer Media reaches 25 million UK consumers and we want to know all about them. Nearly10,000 influential Bauer consumers have opted to become THE BAUER INSIDERS - a community who receive regular surveys which provide invaluable insight into all aspects of their lives. The Bauer Insiders consume a wide range of Bauer Media’s brands across digital, radio, print, TV & events. We talk to them about an incredibly diverse range of topics from tech to music to Christmas to trust and can contact them any time.

BAUER INSIDERS  - TRENDS

TRUST IN THE ACCELERATED AGE

In times of unprecedented, accelerated change, brands have to build relevant, personal relationships with consumers & create communities which provide a place of security. Because when people feel safe, respected and connected, it generates incredible levels of trust. Trust in The Accelerated Age is a comprehensive study carried out amongst the Bauer Insiders on the pace of change in the UK today providing some context on the uncertainty consumers are experiencing and how these changes are affecting their lives, attitudes and their levels of trust. It provides examples of how these changes are being handled by Bauer’s content creators & how trends are influencing Bauer’s approach to commercial campaigns.

BAUER INSIDERS - CATEGORIES INSIGHT

We also have recent indepth category studies that look at consumer attitudes, behaviour & purchase decision-making in the following categories:

Fast food

Christmas

Motoring

Mobile & Tech

If you require further information on any Bauer Media insight and the Bauer Insiders panel, please email us on insight@bauermedia.co.uk