From the corridors of power… to our listeners’ lives
Bauer Media provides on-the-hour dedicated local and national bulletins to around 20 million people across England, Scotland, Wales and Northern Ireland each week across its leading radio stations.
Its diverse audiences include 12m people in the UK who don’t consume news from any other source (Radiocentre, Beyond the Bubble, 2020).
The report also found that Commercial Radio is the top source for news in the morning for those who otherwise don’t actively engage in news content. This is because Bauer radio stations make sense of the big decisions, explore the stories that matter and campaign on local issues to drive change for listeners and communities.
The Bauer News Team goes beyond the headlines, in a way listeners can relate to:
- The Clare’s Law campaign from the Manchester newsroom saw women given the right to find out about their partners history of abuse
- Scotland’s Lead The Way campaign led to Scotland’s dog control laws being strengthened after Bauer highlighted the number of dog attacks in the country
- Northern Ireland’s essential Covid exclusives with the DUP Leader saw it become one of the main sources of news in NI during 2020
- Bauer has revolutionised the coverage of mental health in mainstreams media news, delivering the world’s first 24 hour mental health radio show, and campaigning in Parliament with Where’s Your Head At?
With embedded and accessible reporters in Stormont, Holyrood, the Senedd and Westminster, Bauer can ensure it is always at the heart of the story right from the start. Plus, with active social media pages and dedicated websites, it is a 24/7 news operation that makes a difference, no matter where listeners are.