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19 April 2016

Adland Votes Kanye West’s Stronger as Best Track For Creative Inspiration

 Bauer Media holds vote to discover adland’s favourite track as part of #SoundOfAdWeek, the official radio soundtrack of the week

Bauer Media has today announced the results of its search to find the advertising industry’s favourite tracks for the working day.


Stronger by Kanye West has been voted the best track for creative inspiration, with Fools Gold by The Stone Roses in second place.


Start Me Up by The Rolling Stones was chosen for starting the week with a great idea, with Who Run The World by Beyoncé the favourite for getting in the mood for a pitch.


David Bowie’s Heroes was the number one choice when celebrating a great campaign and Shake It Off by Taylor Swift won the vote for when prepping for a client meeting.


The vote was held in the run up to Ad Week Europe, where Bauer Media is the official provider of #SoundofAdWeek for the second year. The official radio soundtrack will be playing in all queues and waiting areas, with a mixture of Magic, Absolute Radio, KISS and the Bauer City Network.


Abby Carvosso, Managing Director, Advertising Bauer Media said: “Music is such an integral part of the advertising industry and we all have personal soundtracks for our working days. Whether it’s inspiring creativity or celebrating success, these winning tracks epitomise adland’s special relationship with music, as we celebrate #SoundOfAdWeek.”

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