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7 April 2020

Bauer Academy has a “Creative and Innovative Curriculum, Focused on Developing High Quality Skills Within the Media Industry’’

Bauer Academy, the Government registered training division of Bauer Media, has triumphantly completed its first full Ofsted Inspection. Inspectors cited that learners were inspired and motivated by training delivered by leaders with a clear, strategic direction of learning within the media industry.

The published Ofsted report states Bauer Academy tutors and coaches are ‘highly skilled with extensive experience of working inside the media industry’, and leaders and managers are successful in ensuring apprentices benefit from ‘a high-quality learning experience’. The report goes on to say apprentices develop complex skills confidently and make good progress during their training.

Originally established as a talent driver of a wider applicant pool to Bauer Media, the Bauer Academy tutors were praised for encompassing their knowledge of diversity in the media industry throughout classes. Ofsted Inspectors also recognised that tutors draw on the importance of ethics across the media, such as the understanding of free speech within the law and the dangers of negative or sensationalist reporting. Those with a declared learning disability or difficulties are provided with good support in an inclusive learning environment with high expectations of all learners.

This success marks the Bauer Academy’s first full Ofsted Inspection since it began offering apprenticeship programmes in 2017. Currently, the Bauer Academy offers training to over 200 apprentices from both Bauer Media and other companies including ITV, Reach plc, Immediate Media, the7Stars, Sue Ryder and more.

Learners are studying apprenticeships from Level 3 – Level 7, in subjects including leadership, content production, digital marketing, storytelling, journalism, broadcast production and sales. Described by Ofsted as having “established a creative and innovative curriculum”, all apprenticeship programmes at the Bauer Academy are dedicated to the development of high-quality skills. This is evident in the 97% pass rate of those whom completed their training with the academy and the Distinction gradings awarded to 73% of those learners.

Courtnay McLeod, Director of Bauer Academy, commented, “The Bauer Academy is committed to delivering apprenticeships that make a positive impact on individual performance and wider business objectives. We are delighted Ofsted recognised that we have designed a creative curriculum and our training inspires learners in a culture that motivates people to achieve their full potential. We have seen within Bauer, and with external clients, that carefully designed apprenticeships can be transformational for both entry level talent and upskilling the existing workforce.”

This positive assessment resulted in an overall Grade Two (rating as ‘Good’) across all measured areas.

The quality of education                    GOOD

Behaviour and attitudes                    GOOD

Personal development                       GOOD

Leadership and management         GOOD

Apprenticeships                                    GOOD

See the full Ofsted Further Education & Skills Inspection Report here.


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For Further Press Information on Bauer Media, please contact:

Cat Martin (née Macdonald) – Communications Director Bauer Media


M: 07932 746363


About Bauer Academy:

Bauer Academy is a unique training provider owned by and located inside one of the world’s biggest media businesses, Bauer Media Group. We deliver apprenticeship training to entry level talent and individuals already working in the industry to further develop their skills. We are on the Register of Approved Apprenticeship Training Providers and deliver courses in a vocational learning style, offering work-based learning throughout.

The Bauer Academy also proudly runs community projects in partnership with various other organisations, with grants and funding including the Big Lottery, Princes Trust, European Social Fund and the JPMorgan Chase Foundation. These projects help to create unique training projects and supply diverse talent into the creative sector.


About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.

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