Bauer Media at Ad Week

We’re really excited to be a Corporate Partner at Ad Week Europe this year and the team are looking forward to the event next week at the new venue, Picturehouse Central.

From providing the official radio soundtrack with #soundofadweek, to Grazia’s exclusive lunch with WACL at Fortnum & Mason and Terri White’s interview with one of the film industry’s greats, we hope our Ad Week programme gives our agency partners and clients, plus the rest of the media community, a real insight into our influential portfolio of brands and understanding of our powerful audiences.

I hope to see lots of you down there – here are all the details of our sessions.

Abby Carvosso, Group MD of Advertising, Bauer Media

All week

Bauer continues to be the Sound of AdWeek Europe, playing in all queues and waiting areas, with Magic playing in the morning, Absolute Radio and BCN through the day and KISS in the afternoon/evening. Follow #soundofadweek for all the updates!

Monday
12.15pm
Grazia Culture + Commerce Luncheon in partnership with WACL
Fortnum & Mason Piccadilly (invite only)

Grazia returns to Advertising Week Europe to host the kick-off Culture & Commerce Luncheon at Fortnum & Mason in partnership with WACL.

Natasha Pearlman Editor, Grazia, Bauer Media
Jayne-Anne Gadhia CBE Chief Executive Officer, Virgin Money
Dame Carolyn McCall Chief Executive Officer, easyJet Airline Company Ltd
Laura Jane Williams Author

Tuesday
11.00am
Beyond Live
ITV Stage
The live experience has never been more important within the entertainment industry. In many cases it generates more money for artists than recorded music, but there is increased pressure to make the live experience even more experiential. Whether it’s the additional elements added to festivals or the desire to make everyone a VIP – it’s a booming industry.

The panel will discuss how things have changed, the future and whether a brand’s inclusion in an event can change the way we think.

Phil Alexander Editor-in-Chief/ MOJO, Q & Kerrang!, Bauer Media
John Giddings Promoter
Jim Kerr Musician & Singer-Songwriter
Milly Olykan Festival & Events Director, AEG
Terri White Editor-In-Chief, Empire, Bauer Media

Wednesday
10.30am
The Power of Sound
The Sun Studio
The Power of Sound is an experiential presentation exploring how evolution refined our senses, affected the development of our memory, decision making along with human communication, which now defines our relationship with the arts, media and brands.

Sam Crowther Creative Director of Commercial Audio, Bauer Media Radio

Thursday
11.00am
Empire Presents…
ITV Stage
The world’s biggest film and entertainment brand gets up close and personal with one of the film industry’s greats.

Terri White Editor-In-Chief, Empire, Bauer Media

In addition to this, our executives are appearing on separate panel sessions. They are:

Tuesday
1pm
The Brexit
ITV Stage
Fuelled by Europe’s migration crisis and the interminable Euro mess, “Should I Stay Or Should I Go” by The Clash has taken on new meaning.

The implications for “Brand Britain” are without precedent as passions run high in both camps. Britain’s long uneasy relationship with the European Union has indeed boiled over and 23 June will surely be a day that lives in infamy, regardless of the result. This extraordinary extended seminar unites perspectives grounded in the two campaigns: “Britain Stronger in Europe” and “Vote Leave”.

Bernie Ecclestone CEO, Formula One Group
Sir Martin Sorrell Chief Executive, WPP
Tim Lefroy Chief Executive, Advertising Association

THE BREXIT QUESTION
Jessica Burley CEO, m/SIX
Jeremy O’Grady Editor, The Week
Lord David Hannay Ex-Ambassador, EU & United Nations
Roger Bootle Economist, Journalist
PRESENTED BY THE WEEK

THE GUARDIAN IN-OR-OUT DEBATE
Anushka Asthana Political Editor, Guardian News & Media
Claire Beale Editor-in-chief, Campaign
Paul Keenan CEO, Bauer Media
Lindsay Pattison CEO, Maxus
Rupert Turnbull Group International Publisher, TIME & Fortune
PRESENTED BY THE GUARDIAN

THE TELEGRAPH BREXIT CONVERSATION
Emma Barnett Women’s Editor, The Telegraph
Peter Foster Europe Editor, The Telegraph
PRESENTED BY THE TELEGRAPH

Wednesday
12.30pm
Gossip Is What Makes Us Human
Getty Images Stage
Gossip is a fundamental part of human life – it bonds us, help us communicate, builds trust & helps society grow. It is also a modern day fuel for branding.

This session will explore the overlooked power gossip has for brands and marketing in general, and why the sharing of this “content” is so important at unlocking high-value customers.

Panellists include ITV’s Head of Entertainment, the Publisher of Heat and Gleam Future’s Brand Partnerships Director.

Rupert Staines MD EMEA, RadiumOne
Richard Howard Publisher & Brand Owner, Bauer Media
Catherine Lui Brand Partnerships, Gleam Futures
Athena Witter Head of Entertainment, Soaps, Drama, ITV

We will also be supporting Magnetic, the marketing agency for magazine media in the UK, in their #WinWithMags competitions.

Throughout the week, the Magnetic Delivery Squad will be handing out a variety of magazine brands whilst you queue for sessions. Take a picture of yourself with the magazine and tweet #WinWithMags #AWEurope to be in with a chance of winning one of the great prizes on offer!