23 September 2016
Bauer Media Group Reports Increased Worldwide Sales In 2015
Bauer Media Group reports increased worldwide sales in 2015
Print business makes greatest contribution
Radio and DIgital post double-digit growth
Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion.
Bauer’s print business made the greatest contribution to turnover and generated total global revenues of EUR 1.689 billion during 2015, with magazine circulation revenue accounting for EUR 1.292 billion of this total. Radio acquisitions in the UK and Scandinavia drove the strongest growth across the Group in Radio, with sales of EUR 320 million and year-on-year growth of 38.5 percent in this division. With turnover of EUR 122 million, the Digital division maintained its upward trajectory and achieved year-on-year growth of 16.2 percent.
Publisher Yvonne Bauer comments: “Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success. In addition, we will continue to expand our Radio and Digital businesses and make further strategic investments in all our business fields.”
Sales outside Germany accounted for 65.6 percent of total turnover – a slight increase on the previous year (2014: 64.9 percent). Bauer Media Group is active in 20 countries and sells 1.3 billion magazines around the world. There was also an increase in headcount: 11,500 people now work for Bauer Media Group – up 6.5 percent on the previous year.
Economic development of Bauer Media Group at a glance
| 2013 | 2014 | 2015 | |
| Turnover in EUR million | 2,322 | 2,263 | 2,316 |
| By division | |||
| Magazine sales | 1,369 | 1,295 | 1,292 |
| Advertising | 482 | 437 | 397 |
| Radio | 203 | 231 | 320 |
| Digital | 81 | 105 | 122 |
| Other | 187 | 195 | 185 |
| External sales in % | |||
| Germany | 35.5 | 35.1 | 34.4 |
| Abroad | 64.5 | 64.9 | 65.6 |
Press contact:
Cat Martin (nee Macdonald)
Communications Director
Bauer Media (Radio)
T: 0207 432 3317
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
