Bauer Media: January – July 2015 Magazine ABCs
Bauer Media’s print brands have delivered strong ABC performances this period. The portfolio, encompassing some of the UK’s best-known magazines, delivers entertaining, engaging and inspirational content for advertisers and audiences wherever, whenever and however they want it.
Commenting on the figures, Chief Executive, Paul Keenan said: “Bauer Media is committed to constantly evolving its influential magazine media brands, investing in talented people and exploring innovative product development to deliver originated, curated, high-value content.”
HIGHLIGHTS THIS PERIOD:
- Empire dominates the film market increasing its pop circulation by 1.58%.
- Yours has posted another market-beating performance with increases pop (0.96%) and yoy (0.10%).
- heat and Closer record market-beating performances and grow share in the celebrity market.
- Impressive increases for Garden News and Garden Answers, up 13.61% and 16.58% pop respectively.
- Top Santé records 10.6% pop increase.
MARKET-BEATING PERFORMANCES FOR CELEBRITY WEEKLIES
Bauer Media’s influential celebrity weekly titles have recorded market-beating performances in the highly completive celebrity weekly sector. Closer and heat are now reaching more people than ever before across their multiple-platforms.
Closer (w) – 283,608 (print + digital)
Closer has become the highest selling title in the sector, regaining its number one position and outperforming the market both pop and yoy. The strength of the Closer brand lies in its breath of content as a modern women’s weekly. Closeronline recorded significant growth up 11% pop and 19% yoy, reaching an average of 1.24m global UUs each month.
heat (w) – 185,355 (print + digital)
heat has grown share in this period and now has 7 million consumer touchpoints across its multiple platforms. heat continues to build on its entertainment credentials both as a voice within the entertainment industry and as a key influencer and guide for its consumers. The popular culture brand offers commercial partners a unique opportunity to forge integrated partnerships across its multiple platforms. The ongoing partnership with Lifetime (part of the A&E network) is an example of how heat can work creatively to help drive tangible business results, growing viewing figures for key programmes by over 500%.
WOMEN’S GLOSSY MARKET
Grazia (w) 143,818 (print + digital)
Grazia continues to reach more AB readers than any other women’s weekly glossy. The brand’s success has always been built on an in-depth knowledge of its audience, publishing in its tenth year The Game Changers: The women who went from wanting it all to changing it all, an in-depth study into the evolution of ABC1 women aged 25-44. In March Natasha Pearlman joined the title as editor from ELLE UK.
EMPIRE DOMINATES THE FILM MARKET
Empire (m) – 144,653 (print + digital)
Empire has posted an increase of 1.58% on last period dominating the film market and outselling its nearest competitor by over two to one (against Total Film JD14 release). 2015 has seen the introduction of a new vision for the brand expanding its breath of content to cover every cinematic form from movies and TV to streaming and mobile. Connecting with 3 million fans across its multiple touchpoints, Empire continues to deliver compelling entertainment content and unique creative cover treatments with world-first reveals for films such as Spectre, Jurassic World and Terminator: Genysis. With anticipation around the new Star Wars movies this year is set to be huge, both for the industry and for Empire.
YOURS CELEBRATES CONTINUED STABILITY
Yours (f) – 272,603 (print only)
Yours magazine has recorded another market-beating performance up 0.96% on last period and 0.10% yoy. Crucial to Yours’ success is a deep emotional connection with its 50+ readers demonstrated last month with the launch of its ‘Sowing the Seeds of Kindness’ campaign.
BAUER’S GARDENING TITLES CELEBRATE CONTINUED GROWTH
Garden News (w) – 40,084 (print only)
Garden Answers (m) – 22,607 (print only)
Bauer Media’s gardening titles are celebrating another outstanding set of results with Garden News posting a 13.61% on last period, up 8.19 % on last year and Garden Answers recording a 16.58% increase pop and 8.84% yoy. Garden News retains the prized number one spot in the highly competitive weekly gardening market.
HEALTH & WELLBEING TITLE TOP SANTÉ RECORDS STRONG POP PERFORMANCE
Top Santé (m) 48,545 (print + digital)
Following the launch of a fresh, modern design and new content, Top Santé has recorded a significant period on period increase of 10.6%. Celebrating living a naturally healthy life, the brand empowers women to make informed choices, with the best wellbeing, fitness, food and beauty advice.
Abby Carvosso, Group Managing Director, London Lifestyle
Rob Munro-Hall, Group Managing Director, Specialist
Liz Martin, Publishing Director, Empire, Q, Kerrang!, MOJO, Yours
Richard Howard, Publisher, heat & Closer
Lauren Holleyoake, Publisher, The Debrief & Grazia
Gareth Cherriman, Publisher, ZOO & FHM