Bauer Media: January – June 2017 Magazine ABCs
London, 10th August 2017: Bauer Magazine Media publishes some of the world’s best-known and most loved magazines delivering entertaining, engaging and inspirational content for readers and significant reach for advertisers. Bauer Media is the UK’s leading consumer magazine publisher by total copies sold and Retail Sales Value.
HIGHLIGHTS THIS PERIOD:
- Bauer Media is No.1 in the TV Listings market
- TV Choice celebrates ten years at the top – the only magazine in the UK to sell over 1 million copies every week
- Bauer Media is home to two of the fastest growing magazines in the UK; Practical Photography and Garden Answers
- Bauer Media is the UK’s No.1 publisher in the True Life market
- Take a Break leads the market and is the UK’s No1 women’s weekly
- Garden News is the UK’s No.1 weekly gardening title
- Garden Answers has recorded its eighth consecutive YOY increase
TV Choice (w) – 1,200,487 (print only)
TV Choice, remains the UK’s biggest selling magazine for the 10th successive year and the only UK magazine to consistently sell more than one million copies per issue. TV Choice has both outperformed the market and increased share YOY and POP. With sales in excess of 1.2 million copies per week, TV Choice outsells its nearest rival by over 300,000. These robust figures are testament to TV Choice’s relevance and ability to engage readers with entertaining content that enhances their love of the nation’s favourite pastime.
Total TV Guide (w) 92,211 (print only)
Total TV Guide has out-performed all its competitors in the premium end of the sector. The title made a significant editorial change in late Autumn 2016 by introducing a daily radio section and adding a section on increasingly popular digital streaming services. The popularity of these new additions has helped the title buck the overall trend in the premium market sector during this latest period. The magazine delivers the total TV package for the modern multi-channel reader.
Take a Break (w) – 515,019 (print only)
Take a Break continues to lead the market as the UK’s No.1weekly, selling more than double its nearest competitor. The magazine’s continued success is underpinned by delivering on and investing in its core editorial pillars of fascinating stories, brilliant puzzles and generous prizes.
Take a Break Series (m) – 165,046 (print only)
Take a Break’s bumper monthly special has been a spectacular performer with year-on-year growth of 11.8%. The companion magazine provides a similar winning formula to its sister weekly title, and continues to be a hit with its true-life audience.
That’s Life (w) – 204,065 (print only)
That’s Life continues to engage a younger weekly audience through a combination of inspirational, emotional and incredible true life stories. That’s Life is outperforming the real life market both POP and YOY has grown market share POP and YOY.
Bella (w) – 161,647 (print only)
Bella delivers a consistent performance, outperforming the market both POP and YOY. Bella’s firm belief in editorial value delivers the most entertaining mix of daytime TV, celebrity gossip, fashion, health, beauty and real life stories, week after week. Bella retains its No. 1 position in UK full rate/standalone sales.
Closer (w) – 196,126 (print + digital)
Closer has maintained its position as one of the leaders in the celebrity market, with a loyal readership connecting with its unique mix of real-life and lifestyle content – from home and wardrobe inspiration, topical debates to expert advice on health, relationships and money.
heat (w) – 120,175 (print + digital)
heat continues to sets itself apart from its competitive set delivering 360 multiplatform editorial and commercial offerings across heatworld.com, social channels and heat radio. Famed for its celebrity and lifestyle content – the magazine launched new section heat Holiday Reads, giving readers a free e-book across the summer and first the first time named the Hottest Influencers List in March, hailing the most savvy and influential celebs.
Grazia (w) – 110,031 (print + digital)
Grazia has consolidated its position at the premium end of the market – increasing its cover price from £2.00 to £2.20, and has out-performed the weekly market both YOY and POP. Renowned for its fashion, news, beauty and lifestyle content this period has seen Grazia undertake a number of innovative and well received editorial initiatives. It published its first High Street Special in March and in June the title published its Unplugged special, an issue dedicated to taking a break from electronic devices, which generated huge reader interest and feedback.
Yours (f) – 251,901 (print + digital)
Useful, trusted, celebratory and caring, with a very loyal 50+ following, Yours continues to outperform the market. Its chat, heart-warming real life stories, shared memories, and health and beauty tips deeply connecting with its audience.
Garden Answers (m) – 33,521 (print only)
Garden Answers has recorded its eighth consecutive YOY increase of 48.2%, as well as a 19.9% rise POP – making it the fastest growing magazine in the UK YOY. The magazine grew circulation driven by a huge growth in subscribers and a fantastically targeted editorial product.
Garden News (w) – 38,614 (print only)
Garden News has maintained its position as the UK’s No.1 weekly gardening title, recording both YOY and POP increases. The product continues to focus on delivering great advice and inspiration for the most passionate gardeners in the UK.
Practical Photography (m) – 39,183 (print + digital)
Practical Photography is not only the fastest growing magazine in the UK POP, up +55.3% on its previous ABC (JD-16), but it’s now the number 1 monthly photography magazine. A passionate audience of photo enthusiasts enjoy the magazine’s inspirational images, expert hands-on advice, tips and ideas, as well as the most authoritative equipment reviews out there.
Commenting on the results Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK said: “Bauer Media is the No 1 publisher with magazine copy sales exceeding 73.3 million this period. TV Choice continues to lead the TV listings market, celebrating an impressive ten years at the top as the UK’s best-selling magazine and in the Specialist market Practical Photography and Garden Answers are two of the fastest-growing titles. We believe in the enduring consumer appeal of magazines and are committed to investing in our existing brands as well as launching new ones. In April this year we launched Planet Rock magazine, a print extension to our successful radio and events brand, which has been eagerly received by the highly engaged community of rock fans.”