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11 February 2016

Bauer Media: July – December 2015 Magazine ABCs

Bauer Media publishes some of the world’s best-known magazines delivering entertaining, engaging and inspirational content for advertisers and audiences wherever, whenever and however they want it.

Commenting on the figures, Rob Munro-Hall, Group Managing Director, Bauer Magazine Media said: “It’s pleasing to see so many of our famous print brands delivering growth during this ABC period whilst at the same time, significantly extending their reach across multiple-platforms. Empire is a brand at the top of its game, with some ground-breaking plans in the pipeline for 2016.  Q has developed its considerable reach and influence, and MOJO remains the biggest title in the music market, both in the UK and overseas.

“Our gardening brands continue to deliver, with Garden News posting an impressive sixth consecutive year on year increase and Garden Answers delivering its fifth consecutive year on year increase.  We’ve demonstrated the strength of our automotive portfolio, with year on year increases from Classic Cars, Classic Car Weekly, LRO, Practical Sportsbikes, RiDE, Performance Bikes and Classic Bike.  All of these brands develop a deep and valuable connection with their audiences, issue after issue.”


  • World’s-biggest movie magazine Empire continues to dominate the film market, posting increases both pop 0.37% and yoy 1.95%.
  • Iconic music bible MOJO boosts its circulation by 4.65% pop.
  • Gardening portfolio sees sixth and fifth consecutive years of growth – Garden News and Garden Answers are up 4.74% and 2.01% yoy respectively.
  • Motoring titles Classic Cars, Classic Car Weekly and LRO all show yoy growth.



Empire (m) – 145,183 (print + digital)

Empire has posted a second consecutive pop increase, up 0.37% and 1.95% on this time last year. The world’s biggest movie magazine continues to outsell its nearest film competitor by over two to one and is one of the strongest performing magazine brands in the UK.

Empire connects with 4 million fans across its multiple touchpoints – the magazine, website, social, digital edition, newsletter, podcast and live events – delivering compelling entertainment content and unique creative treatments. This period has seen world-first reveals of Star Wars: The Force Awakens heroes and villains in July followed up in November with an astonishing set of six 3D Star Wars VIII covers plus a limited edition Sainsbury’s retail run of 5000 special boxed editions, each with a Hasbro Star Wars figurine.


Closer (w) – 266,369 (print + digital)

Closer remains the biggest selling standalone title in the celeb weekly market on the UK newsstand and has grown market share by 0.9% yoy, selling on average 8,674 more than its nearest competitor for weekly standalone sales. The strength of the brand lies in its breadth and depth of content all rooted in a deep understanding of its readers.


Grazia (w) 138,992 (print + digital)

Grazia continues to reach more AB readers than any other women’s weekly glossy. Graziadaily also expanded its audience growing (UUs) by over 13% in 2015. The brand’s success has always been built on an in-depth knowledge of its audience and this has led to a series of new commercial relationships in 2015 including launch of the Office Shoespaper and the introduction of high-profile advertisers including Burberry and Loewe.


Yours (f) – 260,003 (print only)

The stability of Yours is due to consistently delivering a product that deeply connects with an incredibly loyal 50+ readership who love Yours’ value, variety and relevance. Yours successfully launched its digital edition in latter half of 2015.


MOJO (m) – 70,445 (print only)

The iconic music monthly has boosted its circulation by 4.65% pop and remains the biggest paid-for title in the music market both in the UK and overseas. Engaging its upscale loyal audience with a quality, immersive music experience, MOJO has delivered world exclusive cover stories featuring some of the biggest names in music including Keith Richards, Fleetwood Mac, Patti Smith and The Who.

Q (m) – 44,050 (print + digital)

Q records a pop increase of 0.12%. As well as running exclusive cover stories with The Libertines, Kanye West and Coldplay, the magazine also hosted its annual awards in conjunction with Absolute Radio. This influential strategic partnership extends to weekly programming on the station – including the Sunday Night Music Club in Association with Q which features members of the magazine’s editorial team and reaches thousands of ardent music fans.


Garden News (w) 36,952 (print only)

Garden News has seen its sixth consecutive year of growth in 2015, up 4.74% yoy. This has been driven via product development with specific focus on maximising the front cover appeal and content development as well as a strategic gifting strategy.

Garden Answers (m) – 19,782 (print only)

Garden Answers has recorded its fifth consecutive yoy increase of 2.01%. The team has continued to build on the success of 2014, with continued focus on the cover image to celebrate the joy of flowers.


Classic Car Weekly (w) – 23,856 (print only)

The title continues to give its readers the best access to the freshest cars for sale, as well as unrivalled news and events coverage from the heart of the classic car scene. It has recorded a 0.33% yoy increase.

Classic Cars (m) -37, 426 (print + digital)

Classic Cars has achieved a 2.39% yoy increase. The magazine is Britain’s longest established classic car title, bringing enthusiasts the sharpest coverage of market trends, buying advice and exciting cars from the past.

LRO (m) – 32,375 (print & digital)

LRO has posted a yoy growth of 0.07% and continues to outsell its nearest rival by nearly 2:1.


Practical Sportsbikes(m)– 19,862 (print only)

Practical Sportsbikes has capitalised on the loyalty of its readers by converting more of its existing base to subscriptions with a series of well-targeted incentives, increasing subscribers and driving a yoy increase of 2.92%.

RiDE (m) – 34,638 (print + digital)

RiDE underwent a refresh during 2015, refocussing the product on its core editorial values of gear, bikes and tours. Supported by a suite of both innovative and established newsstand promotions, the title has achieved an overall year on year ABC increase of 3.73%, with sales of its digital edition up 51% yoy.

Performance Bikes (m) – 16,863 (print + digital)

In its 30th anniversary year, Performance Bikes has cemented its position as the leading sportsbike title in the UK. Consistently delivering the first news and tests of some long-awaited high-powered sportsbikes and super-powered machines, PB has achieved a yoy growth of 3.70%.


Spokespeople available:

Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK

Kim Slaney, Managing Director, Leisure

Rob Aherne – Managing Director, Motorcycling

Niall Clarkson – Managing Director Motoring

Liz Martin, Publishing Director, Empire, Q, Kerrang!, MOJO, Yours

Richard Howard, Publisher, heat & Closer

Lauren Holleyoake, Publisher, The Debrief & Grazia


Jess Blake, Communications Director (London Lifestyle)

Tel: 0208 208 3424



About Bauer Media UK:

Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About Bauer Media Group:

Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The corporate portfolio extends to include print shops, postal, distribution and marketing services. The Bauer Media Group’s global positioning underscores its passion for people and brands. The message “We think popular.” illustrates the Bauer Media Group’s self-perception as an organisation with a range of popular media, creating inspiration and motivation for its global workforce of some 11,000 employees in 20 countries.

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