Bauer Media Partners With Apple and Their New Platform News+
Bauer Media Group is launching 29 titles on Apple’s exciting new platform, News+ in the UK and Australia. This new collaboration with the iPhone creator follows the successful rollout of five BMG titles in the USA on News+ in March.
The launch will enable BMG to complement its print formats with the new digital subscription service, extending its reach to Apple’s 90-million English-speaking News app readers.
News+ offers a world-class digital magazine user experience and represents an exciting new distribution channel for BMG publications, tapping into the growth of digital-first audiences.
Rob Munro-Hall, CEO of Bauer Publishing UK, Co-Head of Global Publishing Business Bauer Media Group says, “As people increasingly turn to digital platforms to access news and entertainment, this collaboration enables our market-leading magazines to be available at the click of a button in a user-friendly, interactive format. It puts our publications in the hands of every Apple device user.”
The new partnership is consistent with Bauer Media Group’s expansion into online publishing and will eventually lead to BMG launches in other territories as News+ is rolled out globally.
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For further information please contact:
Natja Rieber – Head of External Communications, Bauer Media Group
T: +49 40 30 19 10 88 | M + 49 170 58 13 725
About Apple News+:
Apple News+ is Apple’s new paid-for digital magazine service, offering premium digital magazine and newspaper content in addition to the free experience of Apple News, which is the No.1 free news app globally.
It showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimised for iPhone, iPad and Mac, making articles even more fun, immersive and convenient.
About Bauer Media Group:
Bauer Media Group is one of the world’s most successful media companies. We embrace tradition while still keeping our finger on the pulse. Our people create magazines, digital formats, and radio on four continents. With more than 700 magazines, 400 digital products, and 100+ radio stations, we inform and entertain millions of people every day. Simultaneously, we are shaping tomorrow: with investments in online comparison platforms and other young business models, we are setting the course for a successful future as a global multi-business company.