Bauer Media Partners With The BRIT Awards 2016 With MasterCard
Bauer Media is set to partner with The BRIT Awards 2016 with MasterCard for a collaboration that will see one bespoke, fully integrated content package networked across a number of its radio brands. ‘Live at The BRITs’ will mark the first time Bauer Radio has come together to create one single show with the power and talent from multiple radio stations to bring extensive coverage of The BRIT Awards to an audience of 10.5 million listeners.
The ‘Live at The BRITs’ show will feature special programming, commentary and artist interviews presented live on-air from the on-site studio, by hosts Andrea Zara (KISS) and Alex James (Bauer City Network) with red carpet news provided by James Barr (heat radio). Outside talent has been sourced for additional reporting by Will Best (4Music) and Maya Jama (4Music).
The show will be broadcast from 7-11pm on 24th February across national stations KISS and heat radio as well as the Bauer City Network – a network of market leading radio stations in 18 of the biggest music-buying cities and towns across the UK including Manchester’s Key 103, Liverpool’s Radio City, Newcastle’s Metro Radio, Sheffield’s Hallam FM, Glasgow’s Clyde One and Edinburgh’s Forth One.
The BRIT Awards will take place on the evening of 24th February at the O2 with star performances from Adele, Rihanna, Coldplay and Justin Bieber. Fittingly, the show will feature a tribute to legend David Bowie.
Bauer’s national radio stations Absolute Radio, Magic Radio, heat radio and KISS will run on-air competitions to win tickets to experience the awards themselves.