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20 February 2017

Bauer Media partners with The BRIT Awards 2017 with MasterCard

Bauer Media partners with The BRIT Awards 2017 with MasterCard

One Networked multi-brand show from Bauer Radio

‘Live at The BRITs’

Hosted by Melvin Odoom

Bauer Media is set to build on its partnership with The BRITs following a debut collaboration with the awards last year. Radio show ‘Live at The BRITS’ will be hosted by KISS Breakfast’s Melvin Odoom and will be a fully integrated content package across a number of Bauer’s radio networks and social platforms bringing extensive coverage of awards to an audience of over 11 million listeners.

Melvin Odoom, one third of the UK’s #1 music breakfast show hosted by Rickie, Melvin and Charlie on KISS and also known for his recent appearances on Strictly Come Dancing, will provide live exclusive commentary and interviews with the likes of Katy Perry, Ed Sheeran, Craig David, Emeli Sandé, Tinie Tempah, Skepta, Stormzy and Rag‘n’Bone Man.

Melvin will also be joined by fellow breakfast show host Tom Green from the Bauer City Network, who’ll be on hand to speak to the BRIT Award winners as soon as they leave the stage.

The show will be broadcast from 7-11pm on Wednesday 22nd February across national stations KISS and heat radio as well as the Bauer City Network – a network of market leading radio stations in 18 of the biggest music-buying cities and towns across the UK including Manchester’s Key 103, Liverpool’s Radio City, Newcastle’s Metro Radio, Sheffield’s Hallam FM, Glasgow’s Clyde One and Edinburgh’s Forth One.

Group Managing Director Bauer Radio, Dee Ford said “We stand up for the UK music industry at Bauer and we’re so honoured to continue with this fantastic partnership and support the incredible music talent, showcased so fantastically at the BRITs. We’ve got a very special content package in store this year both on-air and online, to bring UK music fans even closer to the awards and the artists than ever before”

The BRIT Awards 2017 hosted by Dermot O’Leary and Emma Willis, will take place on Wednesday 22nd February at The O2 with star performances from Katy Perry, Ed Sheeran, Little Mix, Bruno Mars, Skepta, Emeli Sandé, The 1975 and Robbie Williams.

Bauer’s national radio stations KISS, Absolute, Magic and heat radio have also run on-air competitions to win tickets to experience first-hand the excitement and sheer showmanship of The BRIT Awards 2017.

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