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13 May 2020

Bauer Media Posts Record Reach of 20 Million Listeners With Market Leading Digital Performance

  • Bauer Media posts a new record reach including newly acquired groups Lincs FM Group, UKRD, and Celador and Signal Group (former Wireless local stations).
  • Standout performances include:
    • Hits Radio, Greatest Hits Radio and Country Hits Networks
    • Scala Radio
    • KISSTORY
  • Digital reach is 14.6 million, up 6.2% YOY
  • Bauer Media’s listening via a digital device is 74%, vs industry average of 59%

  • Hits Radio Brand grows to 6.6 million listeners, up 9.1% YOY
  • Hits Radio Brand sees record digital audience, up 19.5% YOY
  • Greatest Hits Radio Network reaches 1.3 million listeners, up 31.7% YOY

  • Absolute Radio Network posts audience of 4.7 million listeners nationally
  • Dave Berry’s Breakfast Show reached an audience of 2.2 million listeners
  • Absolute Classic Rock sees an audience of 813,000, up 3.4%

  • Magic Radio posts 3.3 million listeners
  • Magic Breakfast show with Ronan and Harriet has 1.4 million listeners, up 4.3% YOY
  • Magic Soul posts 393,000 listeners, up 36.5% YOY

  • KISS Network posts 5.1 million listeners
  • KISSTORY retains the lead as the number 1 digital commercial station with 2.1 million listeners, up 12% YOY

   

  • Scala Radio delivers 310,000 listeners, up 24.5% QOQ
  • Country Hits Radio reaches 257,000 listeners, up 4% QOQ
  • Planet Rock delivers an audience of 1.2 million, as the most listened to digital commercial station

Dee Ford CBE, Group Managing Director Radio, Bauer Media, said “This is a great day! This is the biggest audience we’ve ever been able to offer our advertising partners. Thanks to the talented Bauer team and our market leading digital performance and portfolio of enormously complementary brands we are going from strength to strength.”

Source: Source: RAJAR / Ipsos – MORI / RSMB, period Q1 2020, all stations and groups results are reported on their specified reporting period and TSA.

– ENDS –

For Further Press Information please contact:

Cat Martin – Communications Director, Bauer Media
T: 0207 432 3317 M: 07932 746363

Odelia Yu – Senior Commercial Comms Executive

T: 07718124791

About Bauer Media Audio

Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-six million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries – the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia – Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

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