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13 April 2017

Bauer Media’s Charity ‘Cash for Kids’ Raised over £20M in 2016

560,000 Underprivileged Children Supported Across the UK

In 2016, Bauer Media’s charity Cash for Kids raised over £21.8 Million and supported over 560,000 vulnerable and underprivileged children in local communities across the UK– up 11% year on year.

Fundraising was driven by initiatives such as Super Hero Day –  a simple idea which saw thousands of radio listeners dressed as a super-hero character for a day to inspire donations, and Mission Christmas – which has become the largest Christmas toy appeal in the UK. Within the overall total this included £6.4 Million in cash donations. Money raised by Cash for Kids always stays within the community it was donated from across England, Northern Ireland and Scotland.

In 2016 Mission Christmas saw children’s toys and gifts to the value of £13,000,000 donated to the appeal which enabled more than 362,694 children in hardship to experience the joy of waking up to toys on Christmas morning. The final total raised for Mission Christmas including cash donations was a whopping £15,000,000.

Generosity at Christmas can come from many outlets and often from people who themselves understand how life’s events can impact deeply on children. A moving example of someone inspired to act was Rio Ferdinand’s outstanding donation of £500,000 worth of toys. Rio himself became a Super Hero to the children who would have gone without toys at Christmas in Manchester.

Bauer Radio is proud to support Cash for Kids through its national radio stations Absolute Radio and Magic Radio, and its network of local radio stations serving major towns, cities and communities across the UK. Stations like Manchester’s Key 103, Liverpool’s Radio City, Newcastle’s Metro Radio, Sheffield’s Hallam FM, Edinburgh’s Forth One and Glasgow’s Clyde One and is also supported by Bauer title Grazia.

Sally Aitchison MBE, Managing Director – Cash for Kids said: “Last year’s results are incredible, every year our communities go above and beyond to make a difference to children in their local area. With so many children living below the poverty line in the UK a small act of kindness makes a huge difference to the families we support. Thank you to everyone who supported us in 2016.’’




About Cash for Kids:

Cash for Kids is the cause related marketing arm for the Bauer Media’s network of radio stations, raising funds for sick and underprivileged children in local communities across the UK. Every penny stays in the community within which it was raised.


Bauer Radio’s Cash for Kids Charity 1122062 (England and Northern Ireland) SCO 41421 (Scotland)


About Bauer Media:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

For Further Press Information, please contact:


Cat Martin – Bauer Media Communications Director (Radio)

T: 0207 432 3317 M: 07932 746 363


Jonny Silver – Bauer Media Communications Manager (Radio)

T: 0207 432 3417 M: 07929 333 759

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