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1 August 2019

Bauer’s Innovation Drives Record Digital Reach


KISSTORY is number 1 digital radio station in the UK

Ground-breaking Scala Radio makes strong debut

Country Hits Radio captures the zeitgeist of the fastest growing music genre

Digital listening at an all-time high for Bauer with highest-ever audiences for Absolute 80s, Magic Chilled and Magic Soul

Absolute Radio and Magic Networks perform strongly

Bauer’s biggest network – Hits Radio Brand grows to 6.5 million listeners


    • Bauer Media posts reach of 18.1 million (up 2.1% YoY)
    • National networks post growth including:
    • Magic Radio (4.1 million up 6.3% YoY)
    • Absolute Radio (4.7 million up 0.1% YoY)
    • Digital reach achieves another record high at 14.2 million – growing rapidly at 16.2% YoY
    • Bauer Media’s listening via a digital device reaches a record high of 72% – growing 11% YoY
    • Scala Radio makes strong debut with 258,000 listeners
    • Country Hits Radio posts 208,000 in opening book

  • Magic Radio Network grows 9.1% YoY to 4.1 million listeners
  • Ronan Keating and Harriet Scott’s national Breakfast Show posts audience of 1.3 million up 18.2% YoY 
  • Digital-only Magic branded stations continue to see rapid growth, including records for:
  • Mellow Magic (603,000 up 39.6% YoY)
  • Magic Chilled (336,000 up 29.7% YoY)

  • Absolute Radio Network grows its audience to 4.7 million listeners
  • Dave Berry Breakfast Show entertains 2.2 million listeners
  • Digital-only Absolute Radio branded stations continue to see growth including:
    • Absolute 80s (record audience of 1.8 million growing 15.8% YoY)
    • Absolute 90s (907,000 – growing 10.3% YoY)
    • Absolute Classic Rock (741,000 – growing 7.2% YoY) and
    • Planet Rock (1.2 million – up 16% YoY)

  • KISSTORY is UK’s biggest digital-only station with a record 2.3 million listeners growing 14.8%
  • KISS Network posts 5.4 million listeners
  • KISS main station has 4.2 million listeners


  • Bauer’s biggest network – Hits Radio Brand grows to 6.5 million listeners  

Dee Ford CBE, Group Managing Director Radio, Bauer Media, said, “Our growth in digital listening has been fuelled by the launches of two brilliant new radio stations which perfectly reflect the fastest growing music genres in the UK. Scala Radio and Country Hits Radio are truly ground- breaking and thoroughly engaging. It’s also fantastic that our much loved  KISSTORY has become the number one digital radio station. Investment in the Hits Radio Brand has been stepped up with the newly launched breakfast show on Hits Radio hosted by Fleur East, Greg and James – we’ll see its first figures next quarter”.

Source: RAJAR / Ipsos – MORI / RSMB, period Q2 2019, all stations and groups results are reported on their specified reporting period and TSA.


For Further Press Information please contact:

Cat Martin – Communications Director, Bauer Media
T: 0207 432 3317 M: 07932 746363

Sian Collins – Senior Commercial Communications Executive, Bauer Media
07718 124791

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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