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16 January 2020

Cash for Kids raised £20.9 million in 2019, helping over 1 million disadvantaged children

Cash for Kids, Bauer Media’s dedicated charity network, has today announced that an incredible £20.9 million was raised in 2019 to help disadvantaged children in our communities. Over 1 million sick and underprivileged children benefited from Cash For Kids’ campaigning, thanks to generous donations from the British public.

With nearly 1 in 3 children living in poverty in Britain, the charity supports our communities’ most vulnerable young people from babies to 18 years old. Working in 22 areas of the UK, every penny raised from the campaigns stay within the area it was raised to help the children who need it most.

Cash For Kids runs a number of initiatives throughout the year which is driven by Bauer brands including the Hits Radio Network, Absolute Radio, Magic Radio, Take a Break, That’s Life, Grazia, Closer and Total TV Guide.

Campaigns include ‘Holiday Hunger’, which aims to help support children during the school holidays, and ‘Mission Christmas’, which in 2019 ensured that over 390,000 underprivileged children woke up to presents on Christmas Day.

Sally Aitchison MBE, MD of Cash for Kids said: “Over 4 million children are living in poverty in the UK, which means they go without heat or hot meals in their homes. With the influence of Bauer Media’s leading radio and magazine brands we can drive action in order to bring a little bit of relief to those families in need, and some joy to children and young people.”

Magic Radio breakfast presenter Ronan Keating added “We’d like to send a huge thanks to all those that have been part of raising such an incredible amount of money and helping so many people around the country. It really does help make a difference in these children’s lives.”

To read more about Cash for Kids and find out if you can help children in your area, head to

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For more information, please contact:
Cat Martin – Bauer Media Communications Director (Radio)
T: 07932 746 363
Amelia O’Shea – Bauer Media Communications Manager (Radio)
T: 07718 489342

Note to editors
About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.

About Cash for Kids:

Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. In 2018 Cash for Kids raised over £21.4 Million and supported more than 1 Million sick and underprivileged children in local communities across the UK. Every penny raised stays in the community within which it was raised.

Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland): sco41421

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