Cash for Kids, Bauer Media’s dedicated charity, has announced that over £1million has been raised so far in their latest urgent appeal, launched to help UK families cope with the effects of Coronavirus.

The incredible sum of £1,129,418 has been raised in just two weeks, with support from stations across the Hits Radio and Greatest Hits Radio Networks. The money means that over 225,000 children will benefit from donations, which will go towards covering basic essentials such as food and heating.

The charity continues to urge listeners and locals to donate to the Cash For Kids Appeal, which is aimed at helping the most vulnerable within our communities who may be feeling the direct effects of the virus most keenly. These include families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay.

Generous donations from listeners on Bauer’s local radio stations directly fund grants, made available to bring underprivileged children hot meals if they are no longer in school, or help parents cover bills at home.

Hits Radio’s Gemma Atkinson said “We have been blown away by all the support from listeners up and down the country who have been digging deep to help families struggling in their local area. Every donation goes a long way in helping improve the daily lives of these children, and we urge anyone that would like to help to please visit the Cash For Kids website where you can see how your small act of kindness can make a huge difference.”

Sally Aitchison MBE, MD of Cash for Kids said “We’d like to send our heartfelt thanks every person who has donated to this hugely urgent cause. We are uniquely placed in local communities to identify the families who need help the most, and your donations will make a big difference to anyone on living in or on the brink of poverty, that will be really feeling the pressure right now.”

School teachers, health professionals, social workers and small charitable groups can apply for funds on behalf of the families they support. They can visit www.cashforkids.uk.com/appeal and choose their area.

Cash For Kids continue to encourage listeners and locals to donate to the Cash for Kids Appeal right now by texting APPEAL to 70905 to donate £5 or online at www.cashforkids.uk.com/appeal

100% of donations will go to help families with children that need it most. To read more about Cash for Kids and find out if you can help children in your area, head to www.cashforkids.uk.com

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Note to editors:

About Cash for Kids: 
Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. In 2019 Cash for Kids raised over £21 Million and supported more than 1 Million sick and underprivileged children in local communities across the UK. Every penny raised stays in the community within which it was raised.

Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland): sco41421

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.