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A small act of kindness that can make a huge difference to families in the UK
In response to the impact of COVID-19 (Coronavirus) on local communities, Bauer Media’s Cash for Kids is today launching an urgent new appeal to help those families in the UK who need it most.
Relying on donations from listeners and locals, the Cash for Kids Appeal will build a fund from which grants will help families help cope, such as covering basic essentials including food & heating.
The appeal is aimed at the most vulnerable within our community who may be feeling the direct impact of the current situation most keenly. These includes families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay.
Cash For Kids understands the impact that the closure of schools to the majority of children will have on underprivileged families. Grants from the appeal will also be made available to those that children who receive free school meals, over and above the Government’s voucher scheme.
The appeal has been launched today across the Hits Radio Network. Speaking about the campaign, Hits Radio’s Gemma Atkinson said “We have already been hearing incredible stories of generosity from our listeners, as individuals go out of their way to help others through this unprecedented situation. In donating to the Cash For Kids Appeal, you’ll be making a small act of kindness that can make a huge difference to families in need.”
Sally Aitchison MBE, MD of Cash for Kids said “We have all been affected by the COVID-19 situation in some way, however right now those on low incomes or who are living in or on the brink of poverty will be really feeling the pressure. With already 4 million children living in poverty in the UK, the impact of the current situation is sure to see that number increase. We are uniquely placed in our communities to identify the families and want to do what we can to support them.”
Listeners can donate to the Cash for Kids Appeal right now by texting APPEAL to 70905 (£5 donation) or online at www.cashforkids.uk.com/appeal. 100% of donations will go to help families with children that need it most.
School teachers, health professionals, social workers and small charitable groups will be able to apply for funds on behalf of the families they support. They can keep an eye on the Cash For Kids website for further details in the coming days.
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Note to editors:
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.
About Cash for Kids:
Cash for Kids is the cause related marketing arm for the Bauer Media’s network of radio stations and magazines. In 2019 Cash for Kids raised over £20.9 Million and supported more than 1 Million sick and underprivileged children in local communities across the UK.
Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland): sco41421
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