Q1 2015 RAJAR Results
Magic radio posts record reach as Bauer Media celebrates success across all four flagship brands.
JUST EAT, the UK’s leading online takeaway service are to partner with Live@KISS to promote its mini fist pump campaign.
LONDON, May 4, 2015: Bauer Media’s KISS FM has today announced a partnership with JUST EAT to lend fresh exposure to the brand’s integrated mini fist pump campaign, which launched in September 2014. The partnership is centred around sponsorship of the Live@KISS show on weekdays from 3pm-7pm. The six figure multi-platform campaign is the biggest campaign yet between JUST EAT and Bauer Media.
The partnership, which goes live today, will run for the next three months with content running across all KISS FM’s key platforms including on-air, digital, mobile & social. The campaign is aimed at digitally savvy, young professionals who work hard and can’t always find the time to cook in the evenings, an audience who JUST EAT believe can be captured through this lucrative partnership.
The content will target this audience during the key ‘dinner’ decision making period of between 3pm and 7pm. Sponsorship credits will air every hour on LIVE@KISS supported by promotional trails at breakfast.
LIVE@KISS presenters Michael Lewis and Andrea Zara will kick off the partnership by sharing their own mini fist pump moments with the audience – a celebration of the little victories in life that, in amongst the daily grind, make us feel like winners. Takeaway is life’s ultimate mini fist pump. Listeners will then be encouraged to share their own mini fist pump moments by sending in photos, short videos, texts or tweets. Throughout the partnership LIVE@KISS listeners will have the opportunity to win a ‘Menu of prizes to Takeaway’ including the very latest tech gadgets.
On top of radio content, listeners will also be driven online to www.kissfmuk.com where a dedicated JUST EAT hub brings together all the on-air and social activity.
Clare Chamberlain, Head of Creative and Brand Solutions, Bauer Media, said: ‘Bauer Media’s partnership with JUST EAT shows how we can consistently provide best-in-class effective and creative multi-platform advertising solutions. Live@KISS is all about entertaining content, engaging the audience throughout the show via on air, social and digital platforms. As such we will utilise this to leverage JUST EAT’s latest campaign, creating engaging content around it. The fun campaign invites listener participation, driving decisions around food choices and brand awareness through a content rich partnership.’
Leah Knighton, Senior Marketing Manager, JUST EAT, said: ‘We’re really excited to launch this campaign with KISS FM. It’s really important for us to be able to engage with consumers when they’re making a decision about what to eat for dinner and this partnership will enable us to really bring JUST EAT’s brand personality to life in a unique, fresh and engaging way..’
The deal was brokered by Havas Media Group with Luke Bennett and Amanda Camilleri from the One Bauer Media Sales Team. Live@KISS is on KISS FM weekdays from 3pm to 7pm and is presented by Michael Lewis and Andrea Zara.
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For further information, please contact:
Eleanor Crossman, Gemma Mejer and Alex Pye at MWW
T: 0207 046 6080
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