KISS Unveils Refreshed Network Strategy, New Talent & Appoints David Farrar as Cross-Platform Content Manager
KISS is unveiling a refreshed network strategy that will see the brand invest in even more in new music, a host of shows and presenters, new on-demand channels and cutting-edge multi-platform content designed to further widen the appeal of the brand to young audiences.
David Farrar joins KISS as Cross-Platform Content Manager. This newly created role will focus on growing the visualisation of the KISS brand, with a remit of digital and social strategy, developing talent and offering innovative digital opportunities and engagement to commercial partners. David joins KISS from Capital London where he was Senior Cross-Platform Managing Editor and managed a ‘360’ content strategy focused on integrating digital, social and radio audiences across the UK – resulting in record audience and engagement figures.
Tom Green and Sam Darlaston both join the station as new presenters for the main KISS brand. Known for his exceptional rapport with celebrities and creating engaging video interviews Tom Green joins to present the KISS evening show, on-air from 7-11pm Sunday-Thursday – offering a personality-driven show to compliment Rickie, Melvin and Charlie at Breakfast. Sam Darlaston an acclaimed vlogger and the 2015 winner of KISS Chosen One, the station’s initiative to unearth new presenting talent, is set to present a new show on KISS main brand from 11pm-2am Sunday to Thursday.
KISS Fresh, the brand’s young urban station is investing in a variety of new shows from specialist DJs Tiffany Calver, DJ S.K.T , DJ Hype and Rude Kid. The presenters will join the station to create even more opportunities to champion fresh and exciting new music across hip-hop, grime and urban designed to widen the appeal of the brand to audiences alongside the main KISS brand and its old skool and anthem brand KISSTORY.
In addition, the brand has also added two new online on-demand channels – KISS Jams and KISS Grime available through its KISS Kube app offering even more choice of music and programming.
Commenting on the strategy, Andy Roberts, KISS Group Programme Director said “Audience’s behaviour is rapidly evolving and these plans are designed to give more choice of music, exciting new DJs and programming all underpinned by pioneering multi-platform and instant on-demand content across our Network of brands; KISS, KISS Fresh and KISSTORY. David has a skill in growing digital engagement and joins us at an exciting time as we further evolve the KISS brand with the ambition to reach a wider audience with our content.”
David Farrar added, “KISS is a world-famous youth music brand, and I can’t wait to join the team and help lead what looks set to be a huge year ahead!” .
David Farrar joins KISS on the 22nd of January 2018, and the new shows, presenters and pop-up stations can be heard on KISS now.
The KISS Network is a national multi-media entertainment brand with a weekly total audience engagement of over 16m* across all of its platforms, including 5.5m listeners driven through its radio network each week.
From the mainstream to what’s new and different, KISS connects with its audience through its multi-platform strategy of presenting content around the music they love and the stuff they’re into, whenever and however they want it.
It’s the home of Rickie Melvin and Charlie in the morning, Live@KISS with Alex & Andrea and brings over 35 hours of specialist programming from DJ’s including Rude Kid, Shortee Blitz and DJ MK, DJ Swerve, DJ SKT, Majestic, Philip George and DJ Hype.
The Network is also home to two breakout standalone digital extensions, the national KISSTORY (Old Skool and Anthems) and London based KISSFRESH (Non-Stop New Beats).
Keep up to date with the latest KISS news, exclusive interviews and performances on Twitter,Instagram, Facebook and YouTube using @KISSFMUK
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.