Magic Radio Partners with Sky Cinema to rebrand to a Christmas only station
The Sky Cinema partnership highlights the ‘Movie Magic’ they’re offering on demand this Christmas
It’s beginning to SOUND a lot like Christmas. Today, national music station, Magic Radio has partnered with Sky Cinema to announce it will play nothing but non-stop Christmas songs from this Friday – the eve of the very first day of the festive advent calendar Christmas count-down.
In a first for a UK radio station, Magic’s playlist is set to be transformed from Take That, Madonna, Queen and Abba into a twinkling radio station dedicated to festive hits in the run-up to Christmas Day.
Launching on Friday 30th November at 9am on the Ronan Keating and Harriet Scott Magic Breakfast Show, listeners can expect festive editorial content and a selection of much-loved Christmas pop hits from the last fifty years – with an emphasis on 80s and 90s classics such WHAM! ‘Last Christmas’, The Pogue’s ‘Fairytale of New York’, Mariah Carey’s ‘All I Want Christmas’, Elton John’s ‘Step into Christmas’ and Paul McCartney’s ‘Wonderful Christmastime’.
Partners Sky Cinema are sponsoring the rebrand to highlight the wealth of movie magic available on-demand to Sky viewers this Christmas.
Commenting on the rebrand, Tony Moorey, Group Content Director said, “Our listeners come to Magic Radio to lift their mood and with Christmas music being the number one reason for putting the UK in that festive spirit, we decided to embrace the season and turn the station 100% Christmas all of December”.
Magic Breakfast’s Ronan Keating said, “We’ve had this under wraps for three months and I am so excited that the news is out there. I can’t wait to kick Christmas off this Friday at 9am with our first Christmas song voted for by our listeners at magic.co.uk”.
Magic Breakfast’s Harriet Scott added “No major station has ever done this before, what a way to get into the festive spirit!”.
Today’s launch follows the station’s Magic of Christmas event last weekend which saw Rick Astley, Boyzone, Gabrielle and Katherine Jenkins perform stunning seasonal songs at the London Palladium. Not only that – they are bringing the festive experiences to their audience with partners including Winter Wonderland in Hyde Park, Christmas at Kew, Christmas at London Zoo and the seasonal events at the Royal Albert Hall.
For more information, head to magic.co.uk
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About Magic Radio Network
Magic Radio entertains listeners across the UK on Digital Radio, with the perfect mix of music and entertainment to lift your day.
Magic Radio is home to Magic Breakfast with Ronan Keating and Harriet Scott with writer and presenter Mel Giedroyc and world-famous singer Kim Wilde taking care of weekends.
You can listen to Magic Radio in London on 105.4FM and nationally via the Magic App, at magic.co.uk, on Sky Channel 0180, Freeview Channel 715, Virgin Media 928 and as a music TV channel on The Box Plus Network.
The Magic Radio Network, with a total reach of 3.6 million, includes digital station, Mellow Magic playing timeless relaxing classics with a host of presenters from Strictly Come Dancing winner Tom Chambers and West End favourite Ruthie Henshall. With Magic Chilled creating a contemporary music escape featuring fresh laid-back hits and Magic Soul playing the best of Soul and Motown with Angie Greaves on Breakfast. All these services are available on DAB Digital Radio, online and via mobile apps.
To find out more about the Magic Radio Network’s different stations, music, events and presenters, head to www.magic.co.uk
For Further Press Information on Magic Radio, please contact:
Cat Martin (née Macdonald) – Communications Director Bauer Media
T: 0207 432 3317 M: 07932 746363
Amelia O’Shea – Communications Manager, Bauer Media (Radio)
T: 020 7432 3417 M: 07718 489342