The UK’s number one music TV network, Box Plus, and Bauer Media Group have joined forces with online fashion retailer Very to produce a six week fashion series called Style Click.
The series showcases this year’s biggest trends for Autumn/Winter, providing viewers with the head to toe looks to keep them one click ahead of the crowd.
Hosted by Vick Hope, the daily shows are broadcasted on 4Music and five other network channels, as well as on 4Music.com. Each show focuses on a different trend and provides celebrity insights from the likes of Rita Ora and Rochelle Humes. The content showcases everything needed for a seamless transition from summer chic to winter cool with the help of a variety of industry experts, including Closer’s Style Editor, Kat Byrne, and Very’s own Senior Stylist, Kerryanne McQueeny. Closer and Grazia magazines also provide supporting fashion advertorials and content from the shows.
Matt Rennie, Managing Director at The Box Plus Network, commented: “What great fun to be able to collaborate with a stylish and innovative brand such as Very. We’ve thrown in our production and distribution channels and are able to sprinkle in a little extra star dust with our access to talent. The output of this partnership is some great unique content that is hugely relevant and engaging to our audience.”
Kenyatte Nelson, Group Marketing Director for Very , said: “As an online retailer, we understand the importance of the digital landscape in catering to consumer’s needs. Partnering with The Box Plus Network is a great milestone for our own partnerships, strengthening both our creative and accessible presence”.
New and exclusive on 4Music and The Box
Watch daily on 4Music: Freeview 18, Sky 360 and Virgin 330
The Box:
Watch online at 4Music.com/styleclick or stream live from The Box Plus app
-ENDS-
For more information, please contact:
Elin Huws
Threepipe
Tel: 0207 632 4800
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