8 Outdoor, the UK’s fastest growing out-of-home media owner, has partnered with mental health campaign Where’s Your Head At?, running creative across its broadcast national portfolio on Tuesday 18th December. The creative was personalised to the geographical area, urging local MPs to join the debate.
With hyper-targeted messaging specific to each location, 8 Outdoor housed personalised creative across 40 prime DOOH screens, using the Twitter handle of the local MP as a call to action to support the debate originally scheduled for Wednesday 19th December*.
Led by Natasha Devon MBE, Bauer Media UK and Mental Health First Aid (MHFA) England, the ‘Where’s Your Head At?’ campaign has been leading the calls for outdated Health and Safety legislation to be amended to ensure mental health is protected in the workplace and awaits a rescheduled date for the Parliamentary debate in early 2019.
Those who wish to support the campaign further information can be found at the campaign website www.wheresyourheadat.org.
*Update, 19 December, 17:00 PM: Due to an emergency parliamentary debate on a no deal Brexit tabled earlier this afternoon, it has been announced that the scheduled debate on mental health first aid in the workplace has been postponed until early 2019. Further information will be shared as soon as it becomes available.