Press releases

Bauer Media agency collaboration makes Magnetic Spotlight winners list

Magnetic has announced the winners from its annual Spotlight Awards showcase with a Bauer Media campaign collaboration taking home an award with Public Health England and a commendation for  Smart Energy.

Working in partnership with representatives from Bauer Media, Dennis, Haymarket, Hearst, Immediate and TI Media, Spotlight celebrates the very best advertising campaigns in magazine media; showing the most effective ideas, insight and diversity of work that has run in magazine brands over the last 12 months.

The awards took place on Thursday 19th September at The Hospital Club. 

Magnetic’s Spotlight Awards break down the winning campaigns into seven categories, including the New Magazine Advertiser of the Year, Best Content Partnership, Best Use of Digital and the Client of the Year.

The awards were judged by an all-star panel consisting of: Sue Todd (CEO, Magnetic), Anna Hickey (COO, Wavemaker), Dominic Mills (Columnist and commentator), Oliver Feldwick (Head of Innovation, The&Partnership), Gavin Sheppard (CMO, Smart Energy UK), Laura Moorcraft (Managing Partner, Goodstuff), Jon Kershaw (Managing Director, PHD Manchester) and Anna Sampson (Strategy & Insight Director, Magnetic). 

Sue Todd, CEO, Magnetic said: “Throughout 2019 we’ve been focusing on why advertisers should invest in magazine media and the Spotlight winners really capture how the medium delivers high quality attention to advertising at great value. The importance of attention in advertising has never been more critical and the work done by agencies and brands in this space is a refreshing reminder of the capacity for magazines to meet briefs in imaginative and exciting ways.”

The winners of the 2019 Spotlight awards are:

WINNER Best Content Partnership – Large: Public Health England 

Agency: MG OMD
Campaign name: ‘Cervical Screening Saves Lives’ 
View winning campaign

  • HIGHLY COMMENDED Smart Energy GB 
    Agency: PHD Media
    Campaign name: ‘Enough on my plate’ 

    Shortlist:
     
  • L’Oreal Paris 
    Agency: Wavemaker / McCann
    Campaign name: ‘The Non Issue’
     
  • NEFF 
    Agency: OMD
    Campaign name: ‘Food Odyssey’ 
     
  • Public Health England 
    Agency: MG OMD
    Campaign name: ‘Cervical Screening Saves Lives’ 
     
  • SEAT Tarraco 
    Agency: PHD Media
    Campaign name: ‘Why Not Now?’ 
     
  • Smart Energy GB 
    Agency: PHD Media
    Campaign name: ‘Enough on my plate’ 


WINNER Best Content Partnership – Small: Dune 
Agency: the7Stars
Campaign name: ‘The Wedding Collection launch’ 
View winning campaign

Shortlist:

  • ABF 
    Agency: the7Stars
    Campaign name: ‘TABASCO Brunch Club’ 
     
  • Brintons Carpets 
    Agency: MediaCom Birmingham
    Campaign name: ‘A World of Colour’ 
     
  • Department for Business and Industrial Strategy
    Agency: MG OMD 
    Campaign name: ‘Shared Parental Leave’ 
     
  • Dune 
    Agency: the7Stars
    Campaign name: ‘The Wedding Collection launch’ 
     
  • Matalan 
    Agency: Vizeum Manchester / Storylab Manchester / Amplifi Manchester
    Campaign name: ‘Holiday Shop’ 


WINNER Most Creative Use of Print: L’Oreal Paris
Agency: Wavemaker / McCann
Campaign name: ‘The Non Issue’ 
View winning campaign

Shortlist:

  • Audi Black Edition 
    Agency: PHD Media
    Campaign name: ‘Painting it Black’ 
     
  • L’Oreal Paris
    Agency: Wavemaker / McCann
    Campaign name: ‘The Non Issue’ 
     
  • Universal 
    Agency:  MediaCom
    Campaign name: ‘Download and Keep’ 


WINNER Best Use of Digital: Welcome to Yorkshire 
Agency: Dentsu Aegis Manchester
Campaign name: ‘Alive with Adventure’ 
View winning campaign

Shortlist:

  • Boots No7 
    ​Agency: MediaCom
    Campaign name: ‘Wear it Your Way’ 
     
  • Estee Lauder - MAC Cosmetics 
    Agency: MG OMD
    Campaign name: ‘Lip of the Day’ 
     
  • Mars Confectionary 
    Agency: MediaCom
    Campaign name: ‘Mars Spring Bake’ 
     
  • Welcome to Yorkshire 
    Agency: Dentsu Aegis Manchester
    Campaign name: ‘Alive with Adventure’

WINNER Best Use of Live: JD Williams 
Agency: Dentsu Aegis Network North
Campaign name: ‘Amazing Women 50 Over 50 Awards’ 
View winning campaign

Shortlist:

  • JD Williams 
    Agency: Dentsu Aegis Network North
    Campaign name: ‘Amazing Women 50 Over 50 Awards’ 
     
  • NEFF
    Agency: OMD 
    Campaign name: ‘Food Odyssey’ 


WINNER New Magazine Advertiser of the Year: Welcome to Yorkshire 
Agency: Dentsu Aegis Manchester
Campaign name: ‘Alive with Adventure’ 
View winning campaign

Shortlist:

  • SEAT Tarraco 
    Agency: PHD Media 
    Campaign name: ‘Why Not Now?’ 
     
  • Welcome to Yorkshire 
    Agency: Dentsu Aegis Manchester
    Campaign name: ‘Alive with Adventure’ 
 

WINNER Client of the Year: Sky and NOW TV 
Agency:
 MediaCom
View winners citation