Bauer Media CEO Paul Keenan opened Radiodays Europe today calling for commercial and public service broadcasters to unite and adopt a pioneer mindset to enable radio to continue to prosper.
He celebrated the performance of the commercial radio sector across Europe which is seeing all time high levels of listening, share and record advertising revenues underpinned by innovation and unprecedented high-profile talent moves from public radio.
Watch the speech in full here:
Paul Keenan, CEO Bauer Media UK and European Radio commented: "We must challenge ourselves to think differently, and renew how we work. Radio is the master of reinvention, the ultimate adaptive medium and commercial radio has proved itself to be agile and opportunistic in launching new services“.
He continued, "Commercial radio has never been so strong across Europe and we call for strong co-operation with our public service broadcasting colleagues, underpinned by a new spirit of collaboration and respect rather than duplication and needless competition. Our focus must be on adopting a pioneer’s mindset to understand future consumer trends and create next generation radio – enhanced services the listener will value, which harness the capability of new voice activated devices“.
For Further information:
Communications Director, Bauer Media
0207 432 3317/07932 746 363
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Bauer Media Group:
The Bauer Media Group is one of the world’s most successful media companies. We embrace tradition while still keeping our finger on the pulse. Our people create magazines, digital formats, and radio on four continents. With more than 700 magazines, 400 digital products, and 100+ radio stations, we inform and entertain millions of people every day. Simultaneously, we are shaping tomorrow: with investments in online comparison platforms and other young business models, we are setting the course for a successful future as a global portfolio company.