Bauer Media has announced the next big step in its digital audio and event programming innovation strategy with #RadioRave, a radio show that will air across all 7 countries that Bauer Media Audio operates in.
Leveraging its position as Europe’s #1 commercial radio broadcaster, Bauer Media will unite 7 of its stations and partner stations in the UK (Kiss FM), Poland (RMF Maxxx), Denmark (The Voice), Sweden (NRJ), Norway (Kiss), Finland (Kiss) and Slovakia (Radio Expres) to host one of Europe’s largest house parties, playing 5 hours of back-to-back dance music sets simultaneously on Saturday 30th of May.
The line-up will feature some of the world’s most-renowned DJs including David Guetta, Martin Garrix, Majestic and Joel Corry, engaging younger audiences across the 7 countries. With opportunities ranging from headline sponsorship to editorial-led social media campaigns, the broadcast will offer brands a unique opportunity to target its highly valued 15-34 audience. Campaigns during the show will be able to generate awareness and a deeper connection during current challenging times both locally and internationally, which is more important than ever as consumers’ behaviours and media consumption have changed.
Paul Keenan, President, Bauer Media Audio, said: “Radio’s resilience, flexibility and agility have proven vital during the pandemic, allowing us and our customers to continue communicating to audiences and uniting them at a time when we all might feel so separate. We are excited to unite all of our audio businesses across Europe for the very first time with #RadioRave, providing our dance-music-loving-listeners a show that highlights everything they want from radio – joy, entertainment, community and the world’s best DJs.”
Audiences can get involved by listening to #RadioRave on Kiss FM (UK), RMF Maxx (Poland), The Voice (Denmark), NRJ (Sweden), Kiss (Norway), Kiss (Finland) and Radio Expres (Slovakia) on broadcast radio, online, on listen apps and smart speakers at 20:00 CET, and join in with the conversation on social media using the hashtag #RadioRave.
#RadioRave full line up:
MAJESTIC / JOEL CORRY / GROMEE / LOST FREQUENCIES / DYNORO / DAVID GUETTA / R3HAB / ROBIN SHULZ / CHRIZ / KONGSTED / FAUSTIX / OKU LUUKKAINEN / MILLENIUM PROJECT / ALAN WALKER / MATOMA / KREAM / RIKARD HERTZBERG / MARTIN GARRIX / DJ EKG / DJ MILAN LIESKOVSKY
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For Further Press Information please contact:
Cat Martin – Communications Director, Bauer Media
T: 0207 432 3317 M: 07932 746363
Odelia Yu, Senior Commercial Communications Executive, Bauer Media
About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-six million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.